08/16/2026
YouTube is more than a place to earn advertising revenue. For coaches, consultants, teachers, speakers, pastors, entrepreneurs, and other thought leaders, it can become an important part of a larger leadership toolkit.
In this video, I speak candidly about my own YouTube journey. My channel has between 45,000 and 46,000 subscribers, yet I remain some distance from meeting YouTube’s qualified watch-time requirement for advertising revenue.
I am still learning the ropes. Much of what I produce is simply a “talking face”—modest production value, but an earnest commitment to high content value.
I also briefly discuss YouTube’s announced Partner Program changes. Beginning February 1, 2027, new creators seeking advertising and YouTube Premium revenue will need 1,000 subscribers and either 8,000 qualified public watch hours during the previous 365 days or 20 million qualified Shorts views within 90 days.
But the larger question is not merely, “How do we monetize?”
It is, “Why are we on YouTube in the first place?”
YouTube can help us:
• Reach people where they already are
• Make our ideas discoverable and accessible
• Build credibility and relatability
• Develop a lasting library of useful content
• Connect with clients, readers, listeners, collaborators, and communities
• Support coaching, consulting, speaking, books, courses, newsletters, and other work
• Serve the audience we have while continuing to grow
Read the complete Leaning Leadership Ladder article on LinkedIn:
https://www.linkedin.com/pulse/youtube-more-than-monetizationit-leadership-tool-tom-sims-4wrtc
For practical planning questions, audience-mapping tools, content frameworks, and a 90-day YouTube strategy experiment, read the Substack companion:
https://tomsims.substack.com/p/build-your-youtube-strategy-before
Connect with me and explore more of my work:
https://linktr.ee/tomsims
You may not have expensive equipment, a production team, or a monetized channel. But you have something to say, and you have someone you can help.
Begin with what you have, where you are, serving the people you can reach today.