04/27/2023
by is out now on all platforms. If you haven’t listened to it yet, make sure you check it out from top to bottom!!🔥🔥🔥
Invest Attention
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We create a safer, more diverse, and inclusive culture through art, media, and entertainment. This is a long-awaited reckoning. It must be.
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Working Together to Make Entertainment Safer, More Diverse, and Inclusive
Invest Attention Media & Entertainment is a 501c3 charitable organization founded to combat sexual assault and exploitation in entertainment, as well as, the lack of diversity in visibility, leadership, opportunity, and access for members of marginalized communities. It's time to tackle this problem head-on and put the power of our attention into creating the world we want. With numerous allegations of sexual misconduct, r**e, and assault coming from of the top power players in entertainment surfacing on a weekly and even daily basis, we must provide solutions to this endemic. Golden Globe and Academy Award Nominated, Ellen Page, has this call to action in her public Facebook post: "Women, particularly the most marginalized, are silenced, while powerful abusers can scream as loudly as they want, lie as much as they want and continue to profit through it all. This is a long-awaited reckoning. It must be. It’s sad that “codes of conduct” have to be enforced to ensure we experience fundamental human decency and respect. Inclusion and representation are the answer. We’ve learned that the status quo perpetuates unfair, victimizing behavior to protect and perpetuate itself. Don’t allow this behavior to be normalized." Hollywood has a significant diversity issue both in front of the camera and behind the camera, described as an “epidemic of invisibility” in a University of Southern California report entitled ‘Inclusion or Invisibility: Comprehensive Annenberg Report on Diversity in Entertainment.’ Selection of findings: Women represent over 50% of the population but 1/3 speaking roles 28.3% of characters with dialogue were non-white although nearly 40% of the population represents these groups. 3.4% of film directors were female 7% of films had a cast whose balance of race and ethnicity reflected the country's diversity. In broadcast TV, 17% of directors were female and 19% of programs were ethnically balanced. Women of color over 40 are virtually invisible in broadcast TV 22% of TV series creators were women Overall, the study found half the films and TV shows they analyzed had no Asian speaking characters and more than one-fifth of them had no black characters with dialogue. Just 2% of speaking characters were identified as le***an, gay, bisexual or tr*******al, with more than half the LGBT characters in all the films they examined coming from two movies. Female characters were four times more likely to be shown in sexy attire, three times more likely to show some nudity and nearly four times as likely to be referred to as physically attractive. This problem is compounded when considering the impact entertainment has on each of us and the significant role it plays in shaping culture. Peter Stromberg, Ph.D., Stanford University states that "contemporary entertainment builds upon some very powerful built-in human neural processes… We should take entertainment more seriously than we do.” Dr. Stromberg continues that "entertainment generates commitments to values we are not always willing to acknowledge: values of pleasure, self-indulgence, and consumption." And while many have seemed to downplay the issue, the time is ripe for us to move on a solution. On November 10th, popular personality and host of The Breakfast Club radio program, Charlamagne Tha God, listed movies, songs, and music videos he grew up with that played a role in perpetuating r**e culture and suggested that "we are in the age of accountability, and if we are being personally accountable and being morally honest we just have to admit that we were raised in r**e culture and it was wrong." So what is our solution? Our Vision:
A safer nightlife, entertainment, and recreational cannabis community Increased diversity and inclusivity in leadership opportunities Increased diversity and inclusivity in content creation and distribution Increased diversity and inclusivity in opportunities and access to resources
Our Mission:
We create a safer, more diverse, and inclusive culture through art, media, and entertainment.
