Genuine Alaska Pollock Producers

03/17/2026

02/28/2026

We’re heading to in Boston!—If you’ll be at March 15–17, we’d love to see you at Booth #1739 — right next to the pavilion.

The Genuine Alaska Po***ck Producers (GAPP) team will be on-site sharing updates on:

• Current GAPP global marketing initiatives
• Retail and foodservice programs driving demand for Wild Alaska Po***ck
• Ongoing efforts by the ***ckfisheryalliance to strengthen the reputation of our industry
• How we’re communicating the value of the fishery to Alaska and Alaskans

We’ll have educational materials on the fishery and our products — and yes… we’ll also have some very cool swag, including Alaska Po***ck stress balls (because seafood trade shows can get busy 🐟).

Stop by to connect, learn more about what’s ahead for Wild Alaska Po***ck, and say hello to the team.

See you in Boston!

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02/27/2026

“India has long been an intriguing market for wild Alaska po***ck, but the lack of an established presence in the marketplace and concerns over cold chain logistics have thus far limited exports of wild Alaska po***ck products that are consumed within the country,” GAPP outoing CEO Craig Morris said. “We very much appreciate the USDA’s support to help us execute this market research and obtain on-the-ground intelligence that can help GAPP chart a path for increased exports of Alaska Po***ck to India.” - SeafoodSource

GAPP issues Request for Proposals for surimi production research in India

02/24/2026

We’re pleased to see Undercurrent News covering GAPP’s latest initiative to better understand the potential for Wild Alaska Po***ck surimi in India.

With support from the USDA Foreign Agricultural Service’s Emerging Markets Program, GAPP has issued an RFP for comprehensive market assessment research to evaluate both the opportunities and barriers for surimi seafood in the Indian market. India represents a dynamic and growing market, and this research will provide the on-the-ground intelligence needed to chart a thoughtful, strategic path forward.

As global demand grows for high-quality, sustainable protein, Wild Alaska Po***ck is well positioned to meet that need. This work is an important step in ensuring our industry continues to explore new markets with a data-driven approach.

Thank you to USDA for their partnership and to Undercurrent News for highlighting this effort.

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‘The US Alaska po***ck industry has very little sense of the size or potential of the surimi seafood market in India’ — Association of Genuine Alaska Po***ck Producers

02/19/2026

Lent 2026: Po***ck Powers the Menu - As the Lenten season kicks off, seafood is back in the spotlight across U.S. restaurants — and once again, Wild Alaska Po***ck is leading the way.

From McDonald’s Filet-O-Fish to Burger King’s Big Fish, Jack in the Box’s Moby Jack, White Castle sliders, Taco John’s fish tacos, and Dairy Queen’s Wild Alaskan Fish Sandwich, po***ck is the whitefish of choice across quick-service chains nationwide.

While shrimp, flounder, and cod also play important roles in seasonal promotions, po***ck continues to anchor the category — particularly in value-driven limited-time offers (LTOs).

And that’s not accidental.

Lent creates a predictable surge in seafood demand. For restaurant operators, success during this window requires:

• Reliable year-round supply
• Consistent portion performance
• Mild flavor that appeals broadly
• Strong price-to-value equation
• Trusted sustainability credentials

Wild Alaska Po***ck delivers on all five.

What’s especially notable this year is the emphasis on value innovation. Industry leaders speaking at the Global Seafood Market Conference reinforced that LTOs are critical to driving traffic amid heightened consumer price sensitivity. Po***ck’s versatility and cost stability make it an ideal platform for those promotions.

In uncertain economic moments, operators lean into species that are dependable, scalable, and consumer-friendly. That’s exactly why po***ck continues to dominate seasonal seafood menus.

Lent may be a six-week window — but the lesson is year-round: When restaurants need a whitefish that performs operationally and resonates with guests, they turn to Wild Alaska Po***ck.

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Po***ck has made its way onto several restaurant menus in the U.S. as the Lenten season kicks off this year, but many other species have, too.

02/19/2026

Pub Classics. Retail Scale. Wild Alaska Po***ck. - It’s exciting to see Wild Alaska Po***ck featured in High Liner Foods’ new Sea Cuisine Guinness Battered Fish Strips, now rolling out to 1,500 Kroger-family stores and Costco Wholesale nationwide.

This launch highlights a few important trends shaping today’s seafood market:
• Consumers want elevated, restaurant-style experiences at home
• Retailers are leaning into premium, branded collaborations
• Wild-caught, sustainable whitefish continues to anchor innovation

By pairing Wild Alaska Po***ck with a globally recognized brand like Guinness, High Liner is demonstrating the versatility and consumer appeal of our fish in value-added formats that deliver both convenience and flavor.

With expanded North American distribution plans ahead, this is another example of how Wild Alaska Po***ck continues to power growth in retail and foodservice alike.

When brands want dependable supply, mild flavor, ideal texture, and strong sustainability credentials — they turn to Genuine Alaska Po***ck.

Congratulations to the High Liner team on the launch.

The new products are available at Costco and other grocery and club stores across the United States.

02/19/2026

The Alaskan po***ck fillet crafted in-house takes center stage here, seasoned with a familiar Southern flair. It's straightforward and uncomplicated, just like making the perfect fish sandwich at home. But here's the catch: As usual, it's only available for a limited time.

Read More: https://www.chowhound.com/2103397/chain-restaurant-lent-fish-option-bojangles/

There's no need to skip your fast food grab during Lent. Bojangles offers the Bojangler fish sandwiches to satisfy your crunchy fried fish needs.

02/18/2026

🐟✨ It’s officially seafood season. ✨🐟

During Lent, consumers have more options than ever to enjoy seafood at their favorite fast food restaurants — from classic crispy sandwiches to fresh, fully loaded builds. Each one is unique in its own way… so why not try them all? 👀🍔

One thing remains consistent: U.S.-caught, sustainable Wild Alaska Po***ck is the overwhelming choice behind these seasonal limited-time offerings. Mild, flaky, versatile — and responsibly harvested from American waters. 🇺🇸

If you love seeing seafood on the menu this time of year, let your favorite chains know! The more support these sandwiches get, the more likely we are to see Wild Alaska Po***ck featured year-round. 🙌

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02/18/2026

🐟✨ It’s officially Po***ck Season. ✨🐟 As Lent begins, quick service restaurants across the country are once again turning to a familiar favorite — Wild Alaska Po***ck. According to recent industry coverage, po***ck (along with shrimp) is leading seafood promotions this season… and we’re not surprised.

With its mild flavor, flaky texture, and versatility, Wild Alaska Po***ck has become the go-to fish for iconic Lent offerings — from crispy sandwiches to fish tacos and beyond. But beyond seasonal menus, it’s backed by something even more important: a well-managed, sustainable U.S. fishery that delivers consistent quality and value.

We love seeing Alaska Po***ck take center plate during Lent — and even more, we love that more consumers are discovering it’s a year-round choice. 🙌 - Undercurrent News

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Lobster and salmon have found their way onto some seasonal menus at restaurant chains, too

02/18/2026

“International market expansion is key to our industry’s long-term success, which is why it’s always been such a key component of GAPP’s strategy,” GAPP CEO Craig Morris said. “We are excited to continue to partner with the USDA as it embarks on an ambitious schedule of trade missions this year to showcase Alaska Po***ck and explore vital new foreign market opportunities for Alaska po***ck fillet, surimi, and roe products abroad.” - SeafoodSource

GAPP and USDA attend Indonesian trade mission to showcase Alaskan seafood

02/17/2026

🌎 Can shifting to more land-based protein increase biodiversity loss? -- A recent article from the Global Seafood Alliance highlights new research suggesting that replacing marine proteins with more terrestrial production could actually accelerate biodiversity loss due to land conversion and agricultural expansion.

At GAPP, we believe sustainable food decisions must be grounded in science. That’s why we conducted the Alaska po***ck fishery’s first two lifecycle assessments — which found that Wild Alaska Po***ck has an exceptionally low carbon footprint, lower than virtually any terrestrial protein, including chicken and beef.

As one of the world’s largest and best-managed wild capture fisheries, Alaska po***ck demonstrates that responsibly managed seafood can help feed a growing global population while minimizing climate and biodiversity impacts.

Sustainability isn’t about land vs. sea — it’s about smart, science-based choices.

Read more here:
👉 https://www.globalseafood.org/advocate/would-shifting-to-more-terrestrial-protein-production-accelerate-biodiversity-loss-recent-study-says-yes/

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Authors argue that expanding land-based protein production could amplify biodiversity loss, whereas well-managed fisheries can operate within existing ecosystem structures.