Alliance for Audited Media

06/05/2026

Many publishers are using or experimenting with AI, but how many have formal AI policies?
In this article, AAM's Susan Kantor shares key insights from a discussion at Beeler Tech’s Publisher AI Response event with Deepica Capoor Warikoo of Haymarket Media US on why policies, training and human oversight are essential foundations for responsible AI adoption.

Read the first of two articles to learn why AI governance must start with clear policies and accountability:

At the beginning of a session at Beeler.Tech Publisher AI Response, we asked a simple question: “How many publishers have an AI policy?” The room was met with silence and a few half-hearted hands raised, not sure if their companies did have a solid policy.

06/05/2026

Congratulations to Johanna Jarvis, managing partner and chief media officer at Assembled Intelligence and a member of AAM's Board of Directors, on being named one of MM+M's Women of Distinction 2026!

In her interview with MM+M, Johanna shares insights on how healthcare marketing is evolving and the opportunities AI presents for more intelligent, efficient media planning. She also reflects on the value of adaptability and creating meaningful connections that help improve patient outcomes.

Congratulations, Johanna!

Read the Q&A:

Managing partner, chief media officer, Assembled Intelligence

06/02/2026

AAM’s Assurance List makes it easy to find companies that have demonstrated their commitment to transparency and assurance through independent audits and industry certifications.

This week, we’re featuring one segment included on the list: companies with verified social media data.

Publishers can verify audiences across platforms including LinkedIn, Instagram, Facebook, X, Bluesky and YouTube. Providing verified cross-channel data provides buyers with greater confidence in publishers’ total audience.

Explore AAM’s A List: https://hubs.li/Q04jNbCG0

06/01/2026

As advertisers demand greater transparency across media channels, accountability in out-of-home advertising is becoming more important than ever.

We recently spoke with Cody Cagnina of PlaceBased Media, a Minneapolis-based agency that operates a large-scale network of digital and static displays reaching at-risk populations with health-related messaging, about trust gaps facing the industry today.

In this clip, Cody shares why standardization, compliance and independent verification are becoming increasingly important as expectations for transparency continue to grow.

View the full interview: https://hubs.li/Q04jzBcl0

05/29/2026

Are you planning to attend ADMA's Next Best Action conference June 10-12 in Las Vegas?

AAM's Adam Garbati will be presenting a session on how publishers can stand out for their authentic audiences and implementing AI responsibly and transparently.

See you there!

05/28/2026

AAM’s Media Mavens series spotlights industry professionals who have built careers in media with a focus on innovation, quality and commitment.

Today we’re featuring Gary Michelson, a longtime audience development leader who has held roles at several major magazine brands throughout his career, most recently at Garden & Gun.

In this interview, Gary shares his insights on:
✔️Why great content is the foundation of successful magazine brands
✔️How highly engaged audiences will shape the future of media
✔️The growing role AI will play across media operations

Read the full interview:

Gary Michelson reflects on how quality content is the foundation for successful brands and why highly engaged audiences will shape magazines’ future.

05/27/2026

As AI reshapes media and advertising, trust and transparency have become more important than ever when evaluating media partners.

That’s why AAM created the Assurance List. This free online directory features organizations that have demonstrated their commitment to transparency through independent audits and industry certifications.

Explore top-line media data, company profiles, certification details and more, all in one place.

Learn more about using this resource in the video below. ↓

05/26/2026

As expectations around measurement and accountability continue to rise across media, advertisers increasingly want proof that campaigns are delivering as promised.

We recently interviewed PlaceBased Media's Cody Cagnina to discuss the growing importance of providing advertisers with independently-verified campaign data in out-of-home media. PlaceBased Media operates a large-scale network that reaches at-risk populations with healthcare messaging in clinics, pharmacies, grocery stores and other retail environments.

A recent audit revealed one PlaceBased campaign exceeded expectations with a 113% delivery rate. The fact that this result was verified by AAM had an even greater impact.

Cagnina said: “Having a verified number from a third party is huge. It gives us so much more credibility when we’re going to a major brand or organization, and it genuinely differentiates us from competitors.”

Out-of-home media has long been valued for its ability to reach audiences in real-time. But as the channel evolves, expectations around measurement, accountability and proof of performance have only increased.

05/20/2026

As AI adoption accelerates across media, so do expectations around transparency, governance and accountability.

In a recent webinar, AAM’s Adam Garbati shared five key takeaways publishers should know as they implement AI across their organizations including:

• Why the AI trust gap is growing among audiences and advertisers
• The importance of clear AI policies and disclosure strategies
• Why human oversight remains essential
• How leading publishers are approaching AI governance and risk management
• How third-party certification can help demonstrate responsible AI practices

This short video shares a brief overview of the discussion and key insights from the session. 👇

05/19/2026

Participating in a sustainability certification can help organizations turn commitments into measurable action.

As the official third-party certifier for the Events Industry Council Sustainable Event Standards, AAM works with organizations like Freeman to help validate sustainability efforts, support long-term progress and improvement and help companies demonstrate their commitment to sustainability and accountability.

Here’s more that Freeman’s Karen Young shared about her experience:

“The AAM team has been an incredible partner throughout our EIC SES certification journey. As more organizations seek credible ways to demonstrate sustainability leadership, the EIC Sustainable Event Standards play an important role in providing a clear framework with meaningful goals to work toward. We value AAM as a responsive, supportive, and trusted resource through the submission process and beyond.”

Learn how an industry certification can support your organization’s sustainability goals: https://hubs.ly/Q04hdG4R0