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10/12/2023

X launches its rival: Grok

Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses.

X is rolling out its ChatGPT rival, Grok, to Premium+ subscribers.

Grok was developed by xAI, the artificial intelligence venture founded by Elon Musk in July 2023. It is available to users in the U.S. Availability in other countries is expected soon.

Why we care. Generative AI is now a crucial tool for SEO and PPC marketers. Industry experts have so far given positive feedback regarding Grok, praising the chatbot for its superior intelligence and creativity compared to other models. Marketers should consider incorporating Grok into their work to explore potential benefits.

Read more

Unlike ChatGPT and Bard, Elon Musk's new chatbot can incorporate real-time knowledge into its responses using data from X.

10/12/2023

Google Ads gambling and games policy updated

Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week.

Google Ads is updating its gambling and games policy U.S. country-specifics.

Starting Dec. 12, Google announced it will start accepting and running Ads from:

Sports betting from state-approved entities in Vermont.
Lottery-couriers (who must provide a state license) in Arkansas, Montana, New Jersey and New York.
You must apply for certification to be eligible to promote these ads.

Read more

Google will start accepting and running Ads from some sports betting and lottery couriers, starting next week.

10/12/2023

Google November 2023 update now done rolling out

This update will be the last time Google has confirmed a reviews update.

Google confirmed that the November 2023 reviews update is now complete. This update, announced on November 8, 2023, rolled out over a 29-day period.

No more announcements. This will be the last time Google will confirm an update to the reviews system/algorithm. “We’ll no longer be giving periodic notifications of improvements to our reviews system,” the company said. A total of 8 reviews updates have been confirmed by Google since the first reviews update launched in April 2021.

What is new. Although Google won’t confirm updates going forward, updates are happening at a “regular and ongoing pace,” according to the company. That makes it sound like the reviews update is now a more real-time update. So changes to your rankings, for better or worse, may be reflected with this reviews system in more real-time than in batches.

Google November 2023 Reviews Update Quick Facts
Here are the most important things that we know right now in short form:

Name: Google November 2023 Reviews Update
Launched: November 8, 2023 at around 12 pm ET
Rollout: Completed December 7, 2022 at around 12pm ET (29 days)
Targets: It looks at all review content, including products, services, destinations, games, movies, or other topics
Penalty: It is not a penalty, it promotes or rewards "insightful analysis and original research."
Not a core update: Many are going to say this is a core update, it is not.
Several languages: English, Spanish, German, French, Italian, Vietnamese, Indonesian, Russian, Dutch, Portuguese, Polish.
Impact: Google would not tell me what percentage of queries or searches were impacted by this update.
Discover: This update can impact your performance in Google Discover, Google previously said.
Recover: If you were hit by this, then you will need to look at your content and see if you can do better with Google's advice below
Refreshes: Google said this update is now regular and they won't confirm future refreshes or updates.

Read more

This update will be the last time Google has confirmed a reviews update.

24/10/2023

Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE

Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote, "SGE overviews may include links to paywalled content as a way for people to discover those pages."

Google also described in the updated Robots meta tags document how to use the Robots meta tag, data-nosnippet, and X-Robots-Tag specifications page for the nosnippet and max-snippet rules for SGE.

The first part of this information comes from a new section added to that document named Generative AI in Search considerations. It says, "SGE (Search Generative Experience) overviews are generated with the help of AI. They are supported by info from across the web and Google's Knowledge Graph, a collection of info about people, places, and things. Content blocked using snippet controls will not be shown in overviews."

Read more https://www.seroundtable.com/google-paywalled-content-sge-links-36241.html

Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote,

24/10/2023

New Google Rich Result Test Paywalled Content Structured Data Check

Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing the paywalled content structured data properly and if Google Search understands that URL has paywalled content or not.

Google also added a section for generative AI to paywalled structured data.

Google wrote on X, "Starting today, the Rich Results Test supports validation of structured data for paywalled content. The tool can be found here: https://search.google.com/test/rich-results."

Read more https://www.seroundtable.com/google-rich-result-test-paywalled-content-structured-data-36238.html

Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing the paywalle

08/10/2023

Google bringing Bard to Google Assistant

This will be released in the "coming months" on iOS and Android, Google said.

Since Google introduced Bard in February, everyone has been asking what that means for the Google Assistant. Well, today we know the answer – Bard is coming to Google Assistant. Assistant with Bard, as Google is calling it, is coming to iOS and Android in the “coming months.”

Read more https://searchengineland.com/google-bringing-bard-to-google-assistant-432836

This will be released in the "coming months" on iOS and Android, Google said.

08/10/2023

Amazon planning major AI revamp that will change the search experience

The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.

Amazon is gearing up for a significant overhaul that will transform the search experience across both its website and app.

Read more https://searchengineland.com/amazon-revamp-change-search-experience-432913

The retail giant is planning to roll out a new generative AI tool to significantly boost the user experience and increase sales.

08/10/2023

Analysis: FAQ rich results show on 17% of Google SERPs, down from 54%

FAQs rich results mostly only show for well-known, authoritative websites – but it's still possible to earn them.

The number of FAQ rich results appearing in Google’s SERPs has decreased from 53.94% to 17.04%, according to a new analysis by digital marketing agency Portent.

About the analysis. It compared an Aug. 15 crawl of more than 30,000 Google searches, with 10 links per result, against the crawl from February (Portent didn’t give an exact date). It focused on “seed keywords from various verticals with a high likelihood of FAQs” including home improvement, mortgage, telehealth, cybersecurity, pet adoption and hiking.

Read more https://searchengineland.com/analysis-faq-rich-results-show-on-17-of-google-serps-down-from-54-432866

FAQs rich results mostly only show for well-known, authoritative websites – but it's still possible to earn them.

01/10/2023

What’s new with the Google helpful content update

Now that Google has released the September 2023 helpful content update, let's dig in to see what is new.

The September 2023 Google helpful content update is rolling out as of yesterday at about 4:20 pm ET and while we expect it to continue to roll out for the next two weeks, everyone wants to know what to expect from this update.

Read more https://searchengineland.com/whats-new-with-the-google-helpful-content-update-431994

Now that Google has released the September 2023 helpful content update, let's dig in to see what is new.

01/10/2023

Amazon sellers can now use AI to write product titles, descriptions and listing details

The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.

Amazon is rolling out enhanced AI capabilities to help advertisers create better product listings.

Read more https://searchengineland.com/amazon-sellers-ai-product-titles-description-431969

The new technology aims to alleviate the workload of brands by streamlining the product listing creation process into one step.

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