A movement that inspires you to live your best life simply by being positive and encouraging others to do the same. It may be hard to believe but my then six year old son, Kai made a birthday wish that moved me to finally come to terms with what I have always known as my purpose...IButterflyEffect. A Butterfly Effect is the scientific theory that a single occurrence, no matter how small, can chang
e the course of the universe forever. The "I" in IButterflyEffect, stands for Individual. Like the definition offered above, our belief is that each of us have a responsibility to live our own lives purposely in positive manner and help uplift others along the way. So, as we spread the word of our movement through the sales of every day wear, we give back a portion of our revenue to our initiative, H.O.P.E., which stands for Heal Our Planet Everyday. This initiative covers everything from taking care of citizens to supporting innovative ways of keeping our planet healthy. When you buy any of our pieces we will let you know which of our initiatives you have directly funded. As we focus on an initiative, we will keep you informed on what it is and how it is coming along! Please know that while we may never meet in person, I am deeply grateful to all of you individuals who live with positive intentions. Thank you for joining the movement and for your support. Christopher Jordan
Founder
Ibe Initiative
