10/16/2026
A new $500,000 investment into the 900 block of Market Street could be the start of a large-scale revamp of the theater district that forms the gateway to the Tenderloin.
The money will be used for a 12-month pilot program that will fund public art, “theater-inspired and interactive lighting” and subsidizing theater, performance, arts, culture or education spaces that sign leases to occupy vacant storefronts on the block.
To Supervisor Bilal Mahmood the pilot project is a step towards a big goal: Transforming the Tenderloin’s theater district into something akin to New York City’s Broadway, where there are live shows every single day at every single theater. That kind of entertainment district, he said, could bring a billion dollars of new revenue into the city.
“There’s so much money being invested in downtown, but not into the Tenderloin; there’s been so much investment in tech, but not into the arts,” Mahmood said. This plan, he added, “shows that, as a city, we are investing in the arts and in all of the city, including the Tenderloin.”
✍️: Adriana Gutierrez
📸: Sarah Hopkins