We Are Project Hero

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We Are Project Hero We help Veterans and First Responders affected by PTSD, TBI and injury achieve rehabilitation.

Project Hero California Challenge - San Simeon to Pismo BeachThis was a reminder of just how powerful a community can be...
10/23/2026

Project Hero California Challenge - San Simeon to Pismo Beach

This was a reminder of just how powerful a community can be. From school kids lining the route and cheering on our riders to the incredible support from local communities along the way, the encouragement never stopped!

Inside the peloton, that same spirit carried through every mile even as we battled the weather. The camaraderie, laughter and bonds being built among our Veterans and First Responders are what make this journey so special.

📸: .trek Ann Williams

Project Hero California Challenge - Carmel to San Simeon 92 miles, incredible coastal scenery and climb after climb. Day...
10/22/2026

Project Hero California Challenge - Carmel to San Simeon

92 miles, incredible coastal scenery and climb after climb.

Day 2 took our peloton through the breathtaking beauty of Big Sur, where every climb brought a new challenge and unforgettable views. It was a tough day in the saddle, but the team embraced every mile, pushed through the climbs and continued to support one another along the way.

These are the miles that build resilience and strengthen connections

📸: ann.trek Ann Williams

Project Hero California Challenge - Santa Cruz to Carmel New connections, new experiences and plenty to learn as the tea...
10/20/2026

Project Hero California Challenge - Santa Cruz to Carmel

New connections, new experiences and plenty to learn as the team gets to know one another and dives into the ins and outs of riding in the peloton. With beautiful ocean views to our right throughout the day, there was no shortage of incredible scenery to take in along the coast!

The California Challenge is about more than the miles ahead, it’s about teamwork, shared experiences and the people who make the journey meaningful.

One day down, an incredible journey ahead. Let’s do this!

📸: .trek

Project Hero rocks Santa Cruz!
10/20/2026

Project Hero rocks Santa Cruz!

Santa Cruz served as the starting line for a 350-mile bicycle journey Monday morning as a group of 40 veterans set off down Ocean Street. The group is taking on a five-day challenge to bike down the California coastline in support of…

10/16/2026

From Great Lakes to the California coast!

The 2026 Great Lakes Challenge was one to remember, filled with incredible people, miles of memories and the community that makes Project Hero so special.

Now, we’re ready to do it all again! This weekend, we kick off the California Challenge, riding along the beautiful California coast with our Veterans and First Responders as we continue our mission of hope and recovery through cycling.

One mission, incredible miles and a community that keeps showing up.

See you soon California Challenge!

Happy Birthday to the US Navy!Today, we celebrate the brave men and women who have served and continue to serve our nati...
10/13/2026

Happy Birthday to the US Navy!

Today, we celebrate the brave men and women who have served and continue to serve our nation with courage, dedication and honor. Thank you for your service, sacrifice, and commitment to protecting our freedom.

From all of us at Project Hero, fair winds and following seas!

Never Forget. We honor the lives lost, the families forever changed, and the heroes who ran toward danger while others r...
09/11/2026

Never Forget.

We honor the lives lost, the families forever changed, and the heroes who ran toward danger while others ran to safety.

We remember the courage and sacrifice of first responders, service members and everyday Americans who answered the call.

We remember. We honor. We will never forget.

80 Challenges.One incredible new look. This October 19th, Project Hero takes on our 80th Challenge and we're celebrating...
09/05/2026

80 Challenges.
One incredible new look.

This October 19th, Project Hero takes on our 80th Challenge and we're celebrating the milestone with our brand new America 250th Anniversary cycling kit!

Designed to represent 250 years, as well as the journey, the mission and the incredible community that has carried us through 80 Challenges, this kit will soon be hitting the California Coast.

New kit - Historic Challenge - One Mission.

Who is ready to wear it?

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San Diego, CA

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