05/11/2026
This article raises an important point: allyship isn’t just about what we say—it’s about when and how consistently we show up. Research shows that support expressed only during Pride Month can feel less authentic to the very communities it’s meant to support.
That’s why our new LGBTQ+ 101 training focuses on building year‑round inclusion, not performative moments. Real allyship requires ongoing learning, intentional action, and accountability—every month of the year. Visit saccenter.org/training to book a training with us today!
OR join our Pride365 program to get involved: https://saccenter.org/sacramento-pride-affiliate-program/
Full article: https://bit.ly/42k00k9
When companies cluster LGBTQ+ support around Pride Month, their messages can feel less authentic. Research shows identical statements are received more positively, particularly by LGBTQ+ audiences, when shared at other times of year. Widespread, simultaneous messaging can signal external pressure ra...