DMA West is a regional membership organization of more than 150 destination marketing organizations.
09/06/2024
Thank you to all that attended our Annual Education Summit in beautiful Eugene, Oregon. Travel Lane County were amazing hosts and we thank their team for all of the support and fabulous hospitality. Also, thank you to our sponsors and vendors for their support. Our events can’t happen without you! Finally, congratulations to Kari Westlund on an amazing career. We are so thrilled to get to present the Brad Burlingame LeadershipAward to you!
09/03/2024
07/16/2024
Congratulations to our One West Board Member and friend, Wes Rhea for his Destinations International Destination Organization Leadership Award. We love the shirt and appreciate the shout out!
03/28/2024
Today we are proud to announce that DMAwest has rebranded as One West Tourism Alliance to better reflect the evolution of the association. Exciting things to come!
02/15/2023
Have you checked out the 2023 Tech Summit lineup of speakers? Check out the schedule here: https://lnkd.in/gpbQP3Zj
02/09/2023
Discover Santa Clara is seeking a Director of Sales and Sweetwater County Travel and Tourism is seeking a Marketing & Operations Manager. Learn more at https://dmawest.org/resources/careers-jobs/.
02/07/2023
Learn the latest in vertical video trends and get up to speed on GA4, the next generation of Google Analytics at the 2023 DMA West Tech Summit through our optional learning labs. Learn more here: https://lnkd.in/ge8AzC8Q
01/31/2023
Explore Salt Lake City through one of our experiential sessions at the 2023 Tech Summit taking place March 29th-31st! We've teamed up with Visit Salt Lake to offer attendees a city highlights tour, or you can opt to experience the newly opened Easton Salt Lake City Archery Center. Get the details here: https://lnkd.in/gK3yP4KK
01/23/2023
Registration is now open for DMA West's biggest event of the year! Join us in Salt Lake City for the the 2023 Tech Summit and Vendor Showcase. Visit www.DMAWest.org for details.
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DMA West is here to support and provide resources to western DMOs as they enhance initiatives and technologies associated with interactions with visitors, clients, partners/stakeholders, board members and elected leaders, as well as interactions with colleagues and industry peers.
The Destination Marketing Association of the West (DMA West) is a regional membership organization of more than 150 destination marketing organizations (DMOs). The CEOs and staff members of these member-organizations are committed to improving organizational effectiveness, implementing engaging marketing and communications strategies, successfully representing their stakeholders and advancing the destination-marketing profession.
With support of the DMA West Education and Research Foundation, a separate nonprofit entity, DMA West is a valuable source of learning, knowledge and future-oriented research for the destination marketing profession, and provides resources, education and ideas to enhance the performance and influence of destination marketing organizations in the West.
ASSOCIATION OBJECTIVES
EDUCATION
Objective: Provide high-quality educational programs that assist DMO West-member CEOs and staff in being successful in their organizations, along with networking opportunities.
MEMBERSHIP
Objective: Develop and maintain a well-informed membership base that includes destination marketing organizations in the western United States and western Canada.
MEMBERSHIP SERVICES
Objective: Ensure members understand, participate and use the services and tools available to them.
COMMUNICATIONS
Objective: Provide high-quality communication vehicles that provide a continuing flow of information on Association and industry issues of importance to members and interested others.
REVENUE DEVELOPMENT
Objective: Develop sufficient financial resources to support a full range of DMA West programs and services.
ADMINISTRATIVE
Objective: Develop and maintain an organizational structure to support the goals of the Association through efficient and professional direction of operational functions to deliver member programs and services.