Ruidoso Midtown Association

05/19/2026

05/06/2026

Welcome, Contour Airlines!
With nonstop service beginning June 25, 2026, from Sierra Blanca Regional Airport to Denver International Airport, Ruidoso is now more connected than ever. This historic new route opens the door for easier travel, expanded tourism, and greater access to destinations across the country and the world.

04/29/2026

Welcome Outdoor Economics Conference, with RMA’s own, Amanda the Amazing!!!

04/29/2026

Great job to Javier Casillas for delivering an outstanding training on marketing and advertising for small business owners.
A big thank you to SBDC, Downshift Brewing Company, the Community Foundation of Southern New Mexico, and the Ruidoso Valley Chamber of Commerce for your support in making this event possible.

04/18/2026

The Main Street Conference is over, and it was a great experience. I learned about volunteer retention, urban housing within districts, and how to navigate construction chaos during major building projects. It reinforced for me that Ruidoso’s Midtown is truly part of something much bigger.

The most impressive part for me was seeing the Greenwood District in Tulsa, Oklahoma. In 2003, I traveled to Tulsa to pick up furniture in that area, and at the time, it wasn’t the safest place to be. Seeing what the Greenwood District has become today is absolutely remarkable. That transformation is exactly what the Main Street America program represents, an army of communities across 47 states taking forgotten places and turning them into vibrant, thriving districts once again.

One moment that stood out happened during a gathering when a large storm rolled through. Phones across the room lit up with alerts at the same time, followed by the sound of tornado sirens, something you rarely hear in the Desert Southwest. Naturally, being from North Texas, I did what we’ve always done… I went outside to watch.

However, it wasn’t just the storm, it was the reminder of resilience. Communities prepare, adapt, and come back stronger. That same spirit is what I saw throughout the conference and in places like Greenwood. It’s the same spirit we’re building in Midtown Ruidoso. - Tim

04/13/2026

Our Executive Director, Tim, is spending this week learning and networking at the Main Street America Now conference in Tulsa. During the welcome session, Main Street shared a compelling overview of U.S. Route 66 and its deep historical significance.

Route 66 traces portions of early Indigenous trails, later serving as a critical migration route west during the Dust Bowl. Also becoming a major travel route during World War II, and eventually becoming one of the first fully paved highways connecting Chicago to Santa Monica, earning its nickname, “The Main Street of America.”

With the upcoming 100 year centennial, there is a strong emphasis on the eight states Route 66 serves and the role each has played in preserving this historic corridor.

Tim’s Thoughts:

As travelers return to Route 66 in celebration of its centennial, they will not only experience the preservation efforts that have restored this iconic highway, but also witness the impact of Main Street programs. Through strategic revitalization, many once declining historic communities along Route 66 have been transformed into thriving destinations successfully preserving their history while driving tourism and economic growth.

On a funny note:

The New Mexico MainStreet crew has skin glistening in the Tulsa humidity. Hair has taken on a life of its own reaching out, grabbing trees, passing strangers, and animals. Honestly, I thought this was some kind of new hair trend.

However, now everyone is in survival mode with braids, ponytails, anything to contain the chaos. People and animals have been freed with trees being replaced at a later date.

Needless to say, we’re all deeply missing that good ol' dry New Mexico air!

04/09/2026

With Humane Society of Lincoln County, Ruidoso, NM – I just got recognized as one of their top fans! 🎉

04/08/2026

April Snow in Lincoln County.

01/03/2026

Happy New Year, Village of Ruidoso! 🎉 Wishing our wonderful community a year filled with health, happiness, growth, and new opportunities. Here’s to a bright and successful year ahead for everyone!