Ruidoso Midtown Association

10/13/2026

41 nations, one world championship, and one incredible community!

What an extraordinary experience it was to have athletes from 41 nations here in Ruidoso for the 30th XTERRA World Championships! For these past unforgettable days, our little mountain village became a place for the world, bringing together different cultures, languages, and backgrounds through a shared passion for competition.

These incredible athletes came to Ruidoso with determination, dedication, and one goal in mind, to compete against the best in the world. They pushed their limits, challenged themselves, and gave everything they had. But something remarkable happened beyond the finish line.

Throughout the week, I heard awesome stories of athletes, families, and friends exploring not only Ruidoso but also the surrounding treasures of our region. From the mountain beauty of Cloudcroft to White Sands, the landscape of Valley of Fires, and the deep history of Capitan and Lincoln, our international visitors experienced just how much this corner of New Mexico has to offer.

Visitors from around the world shared how friendly, and welcoming our community was. Whether they were shopping in Midtown, enjoying our restaurants, exploring our mountains, or simply meeting someone along the way, they experienced what makes Ruidoso more than just a destination. Athletes came here to compete, and left with something no medal could ever represent, new memories and friendships.

All the people of Ruidoso and our neighboring communities should be incredibly proud. You didn't just host a world championship. You helped create an experience that people will carry home to 41 nations around the globe.

So, to our friends around the world, our mountains are calling, and we'll be waiting for you in September 2027 for the 31st XTERRA World Championships!

10/08/2026

Welcome to Ruidoso, XTERRA Athletes!

On behalf of the Ruidoso Midtown Association, we are thrilled to welcome XTERRA athletes, their families, and supporters from around the world to our beautiful mountain community!

There is something special about seeing athletes from different countries, cultures, and backgrounds come together in one place, united by their passion for competition, adventure, and the great outdoors. It's an incredible opportunity to show not only the natural beauty of Ruidoso, but also the warmth & hospitality that makes our community so special.

Ruidoso has so much to offer, from breathtaking mountain scenery and outdoor adventures to incredible restaurants, unique shops, entertainment, and the welcoming spirit of our local businesses and residents. Whether you're exploring our beautiful surroundings, enjoying our local attractions, or discovering the charm of Midtown, there's something here for everyone.

Our Midtown businesses are especially excited to roll out the welcome mat and be part of an unforgettable experience for our visitors. We encourage everyone to explore all that Ruidoso and the surrounding communities have to offer, support our local businesses, and experience the hospitality that makes this mountain destination truly one of a kind.

While the competition brings you here, we hope it's the people, hospitality, and memories that bring you back!

To all XTERRA athletes & visitors, Welcome to Ruidoso! We're honored to have you all gather in our little mountain town, and wish you an incredible race and an unforgettable stay!

Ruidoso Midtown Association

09/17/2026

07/14/2026

Thank you IRONMAN & Volunteers for an incredible event brought to Ruidoso.

06/22/2026

Brewdoso exceeded every expectation with amazing crowds, incredible b**r and music, fantastic vendors, great food, and nonstop fun from start to finish!

Our goal was to create an event the entire family could enjoy, and by the smiles, laughter, and memories made throughout the day, we did just that.

A huge THANK YOU to everyone who attended, volunteered, sponsored, performed, and supported Brewdoso. We're proud of what our community created together, and we're already looking forward to making next year's Brewdoso even bigger and better!

06/20/2026

Today’s the day, Ruidoso! 🍻⛰️

Brewdoso is taking over Wingfield Park TODAY from 12-9 PM with New Mexico craft b**r, w**e, spirits, food, games, live music, and that fresh mountain air we all love.

Haven't made it to town yet? Escape the heat and spend the day in the cool pines, Ruidoso is the place to be this weekend! With Brewdoso in Midtown and the Ruidoso Tattoo Expo happening too, there’s plenty to make a full day or weekend out of it. BONUS - bring your RTE wristband to the gate and take advantage of discounted Brewdoso entry (and vice versa at the Expo)

Bring the crew and come celebrate summer in the mountains with us.

🍺 NM Craft B**r, W**e & Spirits
🎶 Live music ALL DAY
🪓 Axe Throwing, Bull Riding & Rock Climbing
🌮 Food Trucks & Craft Vendors
🌲 Cool Mountain Temps
📍 Wingfield Park | 12–9PM

We’ll see you at Brewdoso!

05/06/2026

Welcome, Contour Airlines!
With nonstop service beginning June 25, 2026, from Sierra Blanca Regional Airport to Denver International Airport, Ruidoso is now more connected than ever. This historic new route opens the door for easier travel, expanded tourism, and greater access to destinations across the country and the world.

04/29/2026

Welcome Outdoor Economics Conference, with RMA’s own, Amanda the Amazing!!!

04/29/2026

Great job to Javier Casillas for delivering an outstanding training on marketing and advertising for small business owners.
A big thank you to SBDC, Downshift Brewing Company, the Community Foundation of Southern New Mexico, and the Ruidoso Valley Chamber of Commerce for your support in making this event possible.