09/21/2026
Chamber Member New Kent Direct Care is getting close to launch! Mark your calendar and come out to support.
We are getting close to launch!
Next up in our clinician intro series.....Meet Dr. Matt Nottingham, who will serve as Medical Director of the practice, as well as be the lead clinician in providing Urgent Care coverage to our members.
Dr. Nottingham is a graduate of VCU School of Medicine and has been practicing medicine for nine years. His background is rooted in emergency medicine — and it was there, in the fast-moving environment of the ER, that the vision for New Kent Direct Care began to take shape.
As an ER physician, Dr. Nottingham watched patients express the same frustration time and again — their primary care provider simply didn't have enough time to address all of their concerns. He also saw the consequences of fragmented care firsthand: the disconnect between hospital care, specialist care, and primary care that left patients confused, and at times, worse off. He knew there was a better way.
As Medical Director, his goal is a practice where care providers serve as a true medical quarterback — someone who knows you, coordinates your care across an otherwise disjointed medical landscape, and ensures nothing falls through the cracks. He's committed to building a practice where trust and communication aren't just values on a wall, but the foundation of every patient relationship.
His approach is straightforward: he takes the time to truly understand your concerns before anything else. When your expectations are clear and your provider is listening, the two of you can build a plan you both believe in, with clear goals and a path forward you actually understand.
A native of Norfolk with family roots in Virginia spanning centuries, Dr. Nottingham has called New Kent home for the past five years, where he lives with his wife on a farm in Barhamsville. When he's not seeing patients, you'll find him helping with the horses, fixing fences, working on vehicles, and finding genuine satisfaction in the simple joys of country living.
One thing patients should know before their first visit: he's very much an ER doc at heart. Transparent, direct, and refreshingly honest. If something is bothering you, bring it up — there's nothing too small, nothing to be embarrassed about. If it matters to you, it matters to him.
Learn more at www.NKDirectCare.com
