08/30/2026
LIBERACE, TARZAN & A PALM SPRINGS TIME CAPSULE
In 1958, Liberace and Tarzan buried a time capsule outside a Palm Springs department store. Because of course they did.
It was opening day at the brand new J.W. Robinson’s on Palm Canyon Drive. Liberace and Gordon “Tarzan” Scott joined Ann Miller, Ginny Simms, Mike Romanoff, and Robinson’s president Donald Buckingham to bury a time capsule beneath the flagpole.
Its stated mission? To show the people of the future “what natives of 1958 looked like.” And the future was asked to be patient. The grand opening instructions set the unsealing for 2058!
The building sitting above that hidden capsule was just as spectacular. Designed by power duo Pereira & Luckman and dubbed the “fashion jewel box of the desert,” the sleek structure took home a prestigious AIA First Honor Award that very same year.
More than five decades later, PSModCom stepped in to help make sure that jewel box stayed sparkling. Then president Chris Menrad spoke in support of its protection, and in 2013 the City Council voted unanimously to designate it a Class 1 Historic Site. PSModCom continued to champion its preservation and adaptive reuse through its 2016 restoration.
PSMODCOM HAPPY HOUR HISTORY:
Pereira & Luckman designed Robinson’s specifically to flex on the desert elements. Deep floating overhangs shaded massive glass walls, while a raised clerestory flooded the aisles with natural light and framed views of the mountains.
They essentially turned buying a hat into an indoor outdoor living experience. Only in Palm Springs!
Archival newspaper clippings: The Desert Sun, via Newspapers.com. Additional archival images via PSModCom.org.