08/12/2026
So far in our Green Fins Icons series, we’ve covered six tips you can follow to help protect the ocean and the marine animals that call it home. Today’s tip is heavier, but it matters.
💡 Tip 7: Don’t support shark finning.
An estimated 100 million sharks are killed every year by the shark fin trade. That’s a scale most people struggle to picture. But it’s happening, and the demand comes from consumer choices.
Here’s what you need to know:
🦈 Sharks are killed primarily for their fins. In many cases, fins are removed and the rest of the shark is discarded. The fins are used for shark fin soup, considered a delicacy in some cultures and often served at weddings, banquets, and business events. Shark liver oil is also sold in some countries as a health supplement or remedy, despite little scientific evidence supporting these claims.
🦈 Sharks can’t recover quickly. Unlike many fish, sharks grow slowly, mature late, and produce few offspring. This makes them uniquely vulnerable to overfishing. Populations that are wiped out don’t bounce back within a human lifetime.
🦈 Ecosystems suffer without them. Sharks are apex predators. Removing them causes cascading effects throughout marine ecosystems: prey populations grow unchecked, other species decline, and the entire food web becomes unbalanced. Healthy shark populations are a sign of a healthy ocean.
🦈 Sharks are worth more alive. Shark tourism generates significantly more long-term economic value than the fin trade. Countries that protect their sharks benefit from divers travelling to see them, often for decades.
➡️ What can you do?
✅ Don’t eat shark fin soup or any shark products, including supplements, meat, or cartilage-based remedies.
✅ Avoid restaurants and shops that sell shark products. If you see them on a menu, speak up or take your business elsewhere.
✅ Support shark conservation organisations working to protect populations globally.
Consumer demand drives this trade. When the buying stops, so does the killing.