The Visibility Project

Home
United States
Okeechobee, FL
The Visibility Project

"Mariah founded The Visibility Project to help small businesses master digital marketing.

She offers hands-on training in Google, Canva, Facebook, and more—making marketing simple and effective."

08/12/2026

You wouldn't buy a house without walking through it first... so why invest in marketing without knowing where you stand?

That's exactly why I offer a complimentary Discovery Call and Discovery Report.

During the discovery process, I'll look at your business the same way a potential customer does. I'll review the basics of your online presence and identify what's helping you get found—and what's quietly working against you.

Your complimentary Discovery Report may include things like:
✔️ Website first impressions
✔️ Google Business Profile visibility
✔️ Social media consistency
✔️ Contact information and branding
✔️ Easy opportunities to improve your online presence

No confusing marketing jargon. No pressure. Just an honest, easy-to-understand overview with practical recommendations you can start using right away.

Whether you're just getting started, have been in business for years, or simply feel like your marketing isn't working as hard as it should, this is a great first step.

📩 Send me a message to schedule your complimentary Discovery Call and receive your personalized Discovery Report.

Let's make sure your business is as visible online as the quality of work you do every day.

07/28/2026

✨ New Service Alert: Business Refresh Projects ✨

Every business has that one project.

The showroom that needs a fresh look.
The back room that's become a catch-all.
The office that's outgrown the team.
The warehouse that could work so much better... if someone just had the time.

The problem isn't knowing what needs to be done—it's finding the time to do it while keeping your business running.

That's where I come in.

I'm excited to officially offer Business Refresh Projects through The Visibility Project. These are hands-on, project-based services designed to help business owners tackle the improvements that never seem to make it to the top of the priority list.

I'm actually working on one right now! We're transforming part of a client's warehouse to create space for additional services, building a climate-controlled storage area for staging and décor items, and redesigning an office to make room for a growing team. These changes may happen behind the scenes, but they'll improve workflow, protect valuable inventory, and prepare the business for its next chapter.

Business Refresh Projects can include:
✨ Showroom refreshes
📦 Inventory and storage organization
🖥️ Office and workspace redesign
🏢 Warehouse optimization
🌿 Seasonal transitions
📋 Special business projects you've been putting off

You keep serving your customers.

I'll help move your business forward.

📖 Want to learn more about what a Business Refresh Project is and how it can help your business? I dive deeper into the process, share more about my current project, and explain why these behind-the-scenes improvements can make such a big impact in my latest blog.

🔗 Read the full article here: https://thevisibiltyproject.blogspot.com/2026/07/business-refresh-projects.html

💬 What's one project you've been meaning to tackle but just haven't had the time for? I'd love to hear about it!

07/16/2026

One of the biggest mistakes I see business owners make is constantly chasing the *next* marketing tool.

The truth is... you may already have everything you need.

✨ A page.
✨ A Google Business Profile.
✨ An Instagram account.
✨ A website.
✨ An email list.
✨ Customer photos and reviews.

You've likely already invested time and money into these tools. Before spending more, let's make sure you're getting everything you can out of what you already have.

Effective marketing isn't about having *more.* It's about using what you have consistently and strategically.

If you're not sure where to start, I'd love to help.

💬 Every consultation is **completely FREE**, and I'll review your current marketing, visibility, and online presence to show you what's working, what you're missing, and how I would use the tools you already have to help your business grow.

No pressure. No confusing marketing jargon. Just practical ideas tailored to your business and your comfort level.

Sometimes the biggest opportunity isn't buying something new—it's finally unlocking the full potential of what you already have.

📩 Send me a message when you're ready!

07/13/2026

After an incredible season serving our community, I've officially closed one chapter and begun another.

Working at the Chamber gave me the opportunity to meet so many wonderful people, celebrate local businesses, and be part of projects that made a real difference. I'm genuinely grateful for the relationships, experiences, and lessons I'll carry with me.

As many of you know, I've always had a long list of passions—marketing, photography, writing, travel, home projects, gardening, wellness, small business, and finding beauty in everyday life. For years they've all lived under one dream: creating something that's unapologetically me.

Now I finally have the chance to give that dream my full attention.

Over the coming months you'll see a lot more from me through Unapologetically Diverse and The Visibility Project. I'll be sharing our home renovation, travel adventures, recipes, books, backyard transformation, favorite products, family moments, and practical marketing tips for small businesses—along with opportunities to work with me one-on-one.

This isn't goodbye to our community. If anything, I hope to be even more connected.

Thank you to everyone who has encouraged me along the way, supported me, trusted me, and believed in what I'm building. I'm excited to see where this next chapter leads, and I'm so glad you're here for it.

Here's to new beginnings. 🤍

04/24/2025

“What Is Brand Awareness (and Why It Matters)?”

👉 Your brand isn’t just your logo—it’s the feeling people get when they see your content.

And here’s why it matters:
📊 81% of consumers research online before buying, and 62% won’t use a business they can’t find online.

If you’re not visible—you’re missing business. Let’s fix that.

04/16/2025

🚀 Small biz friends—marketing doesn’t have to feel like guesswork.
That’s why I started The Visibility Project—to help you learn how to market, not just pay for it. Let’s untangle your brand’s message and create content that actually connects.

💡 First free resource drop! Who’s ready?

04/12/2025

🌿 Space & Brand Makeover – What Are You Saying Without Saying It? 🌿

Does your space need a facelift, organization, or just a fresh presentation? Seriously, what does your space say about you or your products? Whether it’s cluttered, outdated, or just not giving off the vibe you want, it’s sending a message – whether you mean it to or not.

Sometimes, we’re too close to see it clearly. Need a secret shopper? I happen to know a few who can give you the honest truth! Don’t let feeling uninspired at the moment put a damper on sales or lead to inefficiency.

And while we’re at it, let’s talk branding. What message is your brand sending – or do you even have one? Branding is so much more than just a logo and matching shirts. It’s about the whole experience – from your space to your social presence to how you make people feel. Make sure it’s sending the message you want it to send.

💪 Challenge: Take a look at your space or your branding today. What’s one small change you could make that would have a big impact? Maybe it’s a simple rearrangement, a touch of fresh decor, or a more intentional message. Comment below with your thoughts or ideas – let’s brainstorm together!

If you’re stuck or just want a fresh set of eyes on your space or brand, hit me up! I’d love to help you make it feel more you while also making a bigger impact.

04/10/2025

🌟 Social Awareness Campaigns – Let’s Make Sense of the Chaos 🌟

Ever feel completely overwhelmed by all the platforms out there to advertise your cause or products? You’re not alone! One of the biggest questions I hear is: “Is there one platform that’s better than the others?” Or, “How often do I need to post? And what should I even be posting?”

I get it – you’re putting in the effort, posting a lot, and still not seeing the results you want. The truth is, it’s not just about "how much" you post, but "what" you’re posting and "where" you’re posting it. Different audiences hang out on different platforms, and each one has its own vibe and strategy.

That’s where **Social Awareness Campaigns** come in. Let me help you cut through the noise and create a strategy that makes sense for "your" cause or business. We’ll figure out where your audience is, what they’re looking for, and how to deliver it in a way that actually works.

It’s time to sort through the mess and get strategic. You deserve a plan that’s clear, consistent, and aligned with your goals.

💬 Ready to make your message stand out? Let’s chat! Drop a comment or message me to get started! Mariah Parriott Arana

04/03/2025

🔥 Custom Marketing – The Real Deal 🔥

There are a few things in life that bug me to no end, and this one tops the list: hearing that a business had someone handling their marketing who then quit and took everything with them or, even worse, intentionally sabotaged all the good that had been done. That “if you can’t take it, break it” mentality? It should never apply to business.

And here’s another hard truth (watch your toes): owners and managers who can’t pick up where an employee left off once they’re gone. No one should be doing anything in your business that you don’t know how to do yourself. We are all on the same team!

That’s why I’m passionate about Custom Marketing – because it’s more than just a flashy strategy. It’s about creating a plan that works toward your goals, that you understand, and that you know how to measure. It’s about connecting with the right people in a way that makes sense for your business.

You deserve marketing that doesn’t leave you in the dark or stuck when someone moves on. Let me help you build a strategy that’s rooted in your vision and sets your business up for long-term success.

💬 Ready to make marketing work for you? Drop a comment or message me, and let’s get started!

03/08/2025

Mariah Parriott Arana is a passionate advocate for small business success, specializing in digital marketing education. With a background in business development, community engagement, and marketing strategy, she founded The Visibility Project to empower entrepreneurs with the tools and knowledge they need to market their businesses effectively.

Through hands-on workshops, personalized training, and practical resources, Mariah helps business owners navigate platforms like Google, Canva, Facebook, Instagram, and YouTube—ensuring they can build their brand without relying on expensive agencies. She believes in making digital marketing approachable, actionable, and, most importantly, effective.

When she’s not teaching businesses how to take control of their marketing, Mariah wears many hats—including working with her family’s flower and antique shop, contributing to her local Chamber of Commerce, and exploring her passion for ranching and herbal medicine.

Whether leading in-person training sessions or providing step-by-step guidance online, Mariah is dedicated to helping small businesses increase their visibility, attract customers, and thrive in today’s digital world.

Address

Okeechobee, FL

Telephone

+18638015324

Website

https://calendar.google.com/calendar/u/0/appointments/schedules/AcZssZ1tdnqzBkKXMCzC9fyyRn3gJg9Wx7r3vVIcHxVqpiVwyCTOlqGk

Alerts

Be the first to know and let us send you an email when The Visibility Project posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Contact The Organization

Send a message to The Visibility Project:

Want your organization to be the top-listed Non Profit Organization in Okeechobee?