05/11/2026
Creativity isn't always just a personality trait. It's also a muscle.
Yes, some people are naturally more able to think outside the box or have a flair for creativity. Like, they have an innate sense for design or color, or can have always been a good writer, or can draw really well.
Lots of what we interpret as creativity, though, is actually practice. Even the most successful creatives have teachers and coaches and thrive best in environments that enhance and enable their creativity.
But, not all creativity is obvious. Sometimes it's about problem-solving, or resource allocation, or how to drum up support. And, a lot of us are actually way more creative than we realize, and the more we flex that muscle, the stronger it gets.
And that's kind of the whole point. Like any muscle, creativity gets stronger the more you use it, even when you're not working on your own stuff. Showing up to help someone else think through their challenge, brainstorm their idea, see around a corner they can't see around yet? That counts. That builds something in you too.
And, it helps because creativity thrives in environments that enable it.
Think about actual exercising: it's much easier to, say, lift weights when you know how, you have the right setup, there aren't a ton of barriers to building a routine, and you have the support of people in your life.
Creativity is the same way. Some of the most valuable people in our GST Club Catalyst Calls are the ones who showed up just to listen, but ended up being exactly what someone else on the call needed in that moment.
So here's our question for you: do you think of yourself as a creative person or a problem-solver? And if the answer is "not really" — what would make you reconsider? 👇