06/05/2026
Business owners!
We built something new this year and we're fired up about it. Your business can now have its own Ruff Ruck profile page. Takes about thirty seconds at ruffruck.org, hit the FUNDRAISE button, pick business, and your company is on a live leaderboard with every other business helping us put service dogs with veterans and first responders.
Here's why it's worth your time. You don't have to write a check to get treated like a sponsor here, and the recognition at every level is real marketing, not a thank you card.
Raise $500 and a shelter dog gets rescued in your company's name, announced by us and Big Lake Humane Society together.
Raise $3,000 and a service dog starts training because of your business. Updates to share, your name riding the whole journey, an invite to the graduation, and four event entries so your crew shows up in your colors.
Raise $10,000 and your business funded a dog's entire journey, shelter to a veteran's side. That's permanent recognition on our Wall of Heroes and a custom story film about what your company made happen, the kind of video people pay production houses thousands for, and it's yours to run anywhere forever.
Sponsors get all of that by writing checks. You can get there by rallying your customers and your crew instead. If your business has a real following, you have no idea how powerful it is until you point it at something like this.
And the leaderboard is just one way in. Restaurant owners, give us a night. You pick the date, we promote it hard all week, and this movement shows up hungry. A full room, new faces who walk in for the cause and walk out regulars, and your name all over our channels while we count it down.
Not a restaurant? Same idea, your version. A gym hosting a ruck themed Saturday. A coffee shop giving the dogs a week. A realtor putting the mission in front of every client they meet. You know your customers, you know what fits, and we're wide open to whatever you cook up. And you don't have to be a business at all. Fire departments, police departments, VFW posts, any crew with a name and some pride can put a team on that board and raise money the same way the businesses do. We know exactly how competitive you all are.
One more thing. There's a documentary being filmed about this whole mission right now by Emmy nominated filmmaker Steven Devon, cameras on the rescues, the training, the partner nights, and October 10 itself. We can't promise anybody screen time. We can promise the story is being told either way, and the businesses that show up this year are part of it.
Our record is $95,000 in one event. We came that close to $100,000 and it has bothered us ever since. This is the year we cross it.
Trophies are being made for the individual, team, and business leaders on top of the leaderboards October 10, and they're being built to be the thing your customers can't stop asking about. We don't do anything halfway around here.
If you know a business that belongs on that board, tag them. If you own one, message this page with your questions. The next four months are going to be loud, and we'd love to spend them promoting your business right alongside this mission.
