09/26/2026
With the cost of college under scrutiny, some universities are deploying a fresh wave of financial moves to lure students—like slashing tuition by nearly half, offering “in state” rates to compete with public institutions, and promising loan-free aid to certain families.
“It does feel like a sea change right now,” said Jennifer Glowienka, the president of Carroll College in Montana, which announced a 40% tuition reduction starting in fall 2027.
Experts say these strategies generate buzz, but some don’t translate to a sustainable enrollment boost.
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