Perception Institute

Perception Institute Original mind science research. Narrative work. Message testing. Ideology mapping. Goal Framing. Foundations fund our cohort training because messaging matters

Perception Institute is a consortium of researchers, advocates, and strategists who translate cutting edge mind science research on race, gender, ethnic, and other identities into solutions that reduce bias and discrimination, and promote belonging. We work in sectors where bias has the most profound impact—education, healthcare, media, workplace, law enforcement, and civil justice. At Perception,

we turn research into remedies—designing studies, evaluations, interventions, and communications strategies. We craft real-world solutions for everyday relationships, to help us all navigate difference.

Goal framing matters everywhere. NYC. Louisville, Kentucky. Puerto Rico. Everywhere.
03/12/2025

Goal framing matters everywhere. NYC. Louisville, Kentucky. Puerto Rico. Everywhere.

This woman with this soft voice has so much power. Funders must be willing to go to the paces where the pain is the deep...
03/12/2025

This woman with this soft voice has so much power. Funders must be willing to go to the paces where the pain is the deepest.
Clarity. Coordination. Conviction.
, the Dominican girl from the Bronx, is uncompromising in her conviction about Puerto Rican education and what is happening at the .

What a pleasure for the  to spend time in the company of the high-energy education lover, Natalie Mitchell-Bay, with the...
03/12/2025

What a pleasure for the to spend time in the company of the high-energy education lover, Natalie Mitchell-Bay, with the
Thank you to Education Funder Strategy Group for including me as a presenter.

These times require us to make daily decisions to build or break. builds because breaking is not an option. Let's partner to build!

02/19/2025
People experience identity threat every single day. How do you handle identity threat and how do you feel when your iden...
01/24/2025

People experience identity threat every single day. How do you handle identity threat and how do you feel when your identity is threatened?

Last week we shared about implicit bias (also called unconscious bias.) But did you know you can also have explicit bias...
01/21/2025

Last week we shared about implicit bias (also called unconscious bias.) But did you know you can also have explicit bias?

Learn more: perception.org

We all know that stereotypes can affect how we view or interact with others. But did you know that they can work in the ...
01/16/2025

We all know that stereotypes can affect how we view or interact with others. But did you know that they can work in the opposite direction by having us think about how we represent a certain group?

When have you been stereotyped and when have you dealt with stereotype threat?

Take a minute out of your day to learn about Implicit Bias.Can you think about a time where you were on the receiving en...
01/14/2025

Take a minute out of your day to learn about Implicit Bias.

Can you think about a time where you were on the receiving end of implicit bias? Then think about a time where you were the one with implicit bias.

Perception Institute educates groups on the harms of implicit bias and also shares steps people can take to reduce implicit bias. To learn more, visit perception.org

To many, Vice President Kamala Harris’s loss in the 2024 presidential election was a sobering reminder of a larger and c...
01/07/2025

To many, Vice President Kamala Harris’s loss in the 2024 presidential election was a sobering reminder of a larger and continuous gender gap across leadership positions in not only government, but also in business, higher education, and the military.

Perception Institute's co-founder and Senior Research Advisor, Rachel Godsil, was part of a a team of researchers that studied how the gender gap is framed and how that framing affects perceptions of it.

Learn more: https://www.nyu.edu/about/news-publications/news/2025/january/too-many-men-or-too-few-women--new-study-finds-how-the-gender-ga.html

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