Wildlife Friendly

05/20/2026

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Desde San Miguel de Allende para el mundo, Atzin representa la grandeza del agave mexicano y el arte de la destilación llevada a su máxima expresión. 🌎
El destilado premium de Agave Salmiana, « Atzin », ha sido galardonado en el ADI 2026 International Spirits Competition con tres de los máximos reconocimientos otorgados por el American Distilling Institute: 🏅

🔘Best of Class
🔘Best of Category
🔘Double Gold Medal

Un reconocimiento internacional que celebra la excelencia, autenticidad y tradición mexicana, creado por el reconocido maestro destilador Germán González.

Atzin ADIISC NewMexicanSpirit GermanGonzalez Wildlifefriendly

04/29/2026

Nothing is accidental. Everything reflects a way of making.
Origin, material, process.
Wildlife Friendly® is not just a label. It’s a decision.
From the beginning. Made in Argentina. To transcend.

Nada es casual. Todo responde a una forma de hacer.
Origen, materia, proceso.
Wildlife Friendly® no es solo un sello. Es una decisión.
Desde el inicio. Hecho en Argentina. Para trascender.

04/28/2026

Repost from our Network Member

There’s something powerful about putting a face to conservation.

We love that Kindred Forest does exactly that — getting out there, meeting farmers, and hearing their stories firsthand. Huge love to them for this.

This time, it’s Carlos — a coffee farmer helping protect the Andean bear while producing incredible coffee.

This is Wildlife Friendly® in action — where people and wildlife thrive together.

Every cup tells a bigger story 🌍

☕ Choose products that protect wildlife
🔗 Explore our StoryMap to see the impact

Head to to read the full story

04/03/2026

03/17/2026

“I love the picking part the most… because I use both hands just to pluck the cotton and put it into the bag.” 🌿

— Guddi, cotton farmer, India

A single gesture. Repeated thousands of times. But this moment begins long before harvest.

Months earlier, cotton seeds are sown into living soil. Plants grow slowly through the monsoon season, flowering, forming bolls, and ripening under the sun. When the bolls open, revealing the cotton fibre inside, the fields shift into picking season.

Hand-picking is slow by design.

Each boll is gathered carefully, protecting fibre length, preserving softness, and maintaining the integrity of the crop.

There are no machines rushing the process.

Only hands, moving plant to plant, following the rhythm of the field.
And it is here, at the end of the growth cycle, that the quality of the fibre is safeguarded.

Because craftsmanship, in cotton, doesn’t begin in the mill.

It begins in the field, and in the hands that harvest it.

03/12/2026

“Before, butterflies had almost disappeared from our fields. Now they are coming back, and bees too, day after day.” 🦋

— Savita, cotton farmer, Madhya Pradesh, India

Savita lives in a small village in Central India, where cotton shapes the rhythm of daily life.

Her days begin before sunrise. She wakes between 4 and 5am, preparing meals, organising school bags, and getting her two children (a daughter and a son), ready for the day before walking to the fields.

By mid-morning, she is among the cotton plants: working through whatever the season calls for weeding, tending and harvesting.

But her favourite moment comes earlier in the cycle: seed sowing. The beginning of the crop, when the future of the field is placed carefully into the soil.

Savita did not grow up farming cotton.

She learned it after marriage, gradually discovering each stage of the process through practice and time. Today, cotton shapes not only her work, but the structure of her household and her relationship to the land she cares for.

Over the years, she has witnessed changes in her fields with healthier soils, stronger crops, and the quiet return of biodiversity.

Her story is one of many behind the cotton landscapes of Madhya Pradesh, where fibre begins long before the loom, in the hands and daily lives of the people who grow it.

03/10/2026

What does biodiversity look like in a cotton landscape? 🐾

In the cotton fields of Madhya Pradesh, Central India, it isn’t something distant or abstract.

🐝 From pollinators moving between crops
🦋 to butterflies inhabiting field edges
🐒 to wildlife continuing to share the landscape

Life thrives where cotton grows.

Field biodiversity surveys across landscapes, where Wildlife Friendly® farmers operate, recorded over 56,000 individual insects, spanning 384 species, including pollinators, pest controllers, and soil-regenerating organisms.

Not in protected forests alone, but within working agricultural land.

In fact, 227 pollinator species were documented directly within cultivated cotton fields.

Among them are indicator species such as the protected Bamboo Tree Brown and Danaid Eggfly butterflies; signals of healthy, functioning habitats.

These species play critical ecological roles:
- Pollinating crops
- Controlling pests naturally
- Cycling nutrients back into the soil

This is what Wildlife Friendly® farming makes possible:
Fibre production that leaves space for life, above the soil, within it, and across the wider landscape. Because protecting wildlife isn’t separate from agriculture. It is embedded within how the land is farmed.

Interested in sourcing Wildlife Friendly® certified cotton or supporting biodiversity-positive supply chains?

Connect with the WFEN team to explore certified fibre partnerships.

10/11/2025

We’re in Lisbon this week for the Textile Exchange Conference 2025, joining global leaders in sustainable fibers to spotlight how Wildlife Friendly® and Regenerative production are transforming landscapes — from Patagonia to India.

Learn more about our work and the partners bringing biodiversity to the heart of fashion - https://www.wildlifefriendly.com/10-october-2025

10/01/2025

Remembering Dr. Jane Goodall

We are deeply saddened by the passing of Dr. Jane Goodall. Her pioneering work showed the world that animals are thinking, feeling beings and inspired generations to protect them.As a pioneering ethologist, she revealed to humanity the intelligence, social bonds, and emotions of chimpanzees, forever reshaping the relationship between people and wildlife. As a tireless conservationist, she inspired global action to safeguard ecosystems and communities. And as a voice for animal welfare, she reminded us that empathy and respect must guide our coexistence with all living beings.

Her vision that the fate of wildlife and people are intertwined resonates deeply with WFEN’s mission. We honor her legacy, which lives on in our every effort to honor the bond between people and wildlife.

Rest In Peace!

Photo courtesy of

09/25/2025

Dont miss the chance for Tea&Cake - today, 4-8pm in the East Village! Recharge and refresh after and be inspired by ’s Ayurvedic approach at 🐘🫖🍰🌏

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Join us at for ‘HAI CHAI’ with Nira Kehar — where cake stretches long and chai warms deep. In this shared space, we modernize tradition and connect over the ritual of a slice and a sip.

The chai will be brewed with elephant-friendly classic black tea from Waris House of Botanicals , carrying forward a practice of care for both community and ecology.

Music by Mikkel Hess & Vir Kashyap

76 East 7th Street, East Village
September 25th, 2025
4pm-8pm

09/24/2025

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In the vast Patagonian wilderness, each thread is born with a transparent origin.
Together with we have a purpose: protecting wildlife, strengthening communities, and regenerating ecosystems.
We defend a living ecosystem where sheep and wildlife coexist in balance. In which protection dogs are guardians of livestock and nature.
The Certified Merino Wool we get is traceable and unique in the world.
This is our way of inhabiting the earth, generating a lasting positive impact in the environment.