10/06/2026
What do you see when you look at an ordinary cereal box or a magazine cover?
The Rebbe once described the artist’s gift: to look past the surface of an object, perceive the essence, something others might not notice, and bring it into view so that we, too, can see what he or she sees.
That’s what makes Jojo Anavim’s art feel so at home in our Chabad house. He takes images we recognize, the Life cereal box and the iconic LIFE magazine cover, and opens them up to something deeper: words from Torah and Chassidic teachings, and the reminder from this weeks Torah portion that every person is “Created in His Image.”
In the mirror, you become the cover star. Look closely and you’ll even find the Chabad West Village label at the bottom.
Jojo is our beloved community member and an extraordinarily talented artist. We’re so grateful to have him and his work here. Come see it for yourself, and maybe you’ll never look at LIFE quite the same way again.