06/17/2026
influencers have transformed the world of online advertising, capitalizing on parasocial relationships to influence children and adults alike. How do influencers and their sponsored content impact children’s thoughts, feelings, and behaviors?
NEW ! Host Kris Perry explores the current social media marketing landscape with expert Liselot Hudders, PhD, to unpack her research on how influencing works, why influencers produce content aimed at youth, what children understand about digital advertising techniques, the role policy plays in protecting children from deceptive marketing, and the rise of “kidinfluencers.”
In this episode, you will learn:
✔️ Why children trust influencers and how it shapes their behavior
✔️ How technological advances are allowing increasingly sophisticated influencer marketing techniques to reach kids
✔️ Why sponsored content can be hard for children to recognize
✔️ What influencer financial disclosures don’t accomplish (and why they are easy to miss)
✔️ What parents can do to counteract negative impacts of influencer content on children
Dive in 🔊 https://bit.ly/4aOQvxJ
Date June 2026 Episode 033 Guest Liselot Hudders, PhD Topics Advertising and Marketing Social Media The rise of influencers has changed the conversation around advertising, marketing, and behavior change in adults as well as children. How do influencers and their sponsored content impact children’...