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06/07/2022

Two more weeks til Global 2022 – where the best and brightest minds in Marketing take over the London Business Design Centre on June 23-24: https://www.digitalmarketing-conference.com/global

This year there will be five exclusive in-person tracks for you to learn from including:

• Social Media & Community Marketing
• Data & Insights
• Content & Digital Brand Strategy
• Digital Experience & eCommerce Strategy
• Co-located Influencer Marketing World

The latest joined speakers include:

• Roberta Cianetti, Conde Nast Italia
• Abhi Juneja, American Express
• Aaliyah Ansari, 4Life Solutions,
• Svetlana Tokunova, Bayer
• Yenan Wang, TikTok
• Cari Kirby, Peek&Poke
• Mathieu Couret, Vinted
• Paul Randall, HP
• Ruby Soave, StudentBeans
• Stevie Johnson, Disrupt
• Sheloa Nichols, Ministry of Justice UK

See the full line-up via https://www.digitalmarketing-conference.com/global

With a community of over 2000+ budding marketers in one place, don’t miss your chance to be a part of DMWF Global & Influencer Marketing World 2022.

Book your pass today! Digital Marketing World Forum -

04/07/2022

How long does a social media post last?

The lifespan of a social media post is the period of time it takes for a post to be lost to the internet. You can better plan your marketing strategy if you know how long your social media posts will last.

There is no set formula, so try different types of postings and publish at different times of day until you find what works best for your brand.

Please leave a comment below to let us know what has been working for your brand.

03/24/2022

What strategies do you use to improve your social media performance?

An algorithm is a mathematical collection of rules that specifies how a bunch of data should behave in a certain situation.

With so many users on these platforms, it is necessary to establish order and relevance, which is accomplished through the application of algorithms.

Algorithms are used to keep things in order and to assist in the ranking of search results and advertising.

In an effort to provide better experiences for their members, all of today's most popular social networks have shifted their feeds to be based on algorithms.

The problem is that each algorithm is unique in its operations. Furthermore, they are always changing, making it difficult for marketers like us to stay on top of things.

Here are some quick notes for optimizing your content on Facebook, LinkedIn, and Instagram.

Please share your thoughts with us in the comment section:)

03/09/2022

What is the most effective way to design the ideal sponsored social media campaign? There is no universal magic formula, but there is a checklist that can help you figure out which campaign is best for your business.

MEASURABLE OBJECTIVES
Do you want to boost your revenue? How can you get more people to download your app? Do you want to boost your website's traffic? Perhaps your goal is to raise your KPI? Keep in mind that your goals must be consistent and measurable.
Measurable precisely.

TARGET AUDIENCE
Choose a topic for your current and/or future audience that is specific and focused. Consider which of your social media targeting tool's segmentation factors and connections are the most relevant.

BUDGET ESTIMATES
True, the more you invest, the more people you'll reach, but there's no such thing as a perfect starting budget. Start experimenting with small figures and then evaluate, based on the results, the increases that need to be implemented gradually.

MEDIA PLAN
Spread out your budget over several social media channels to see which ones perform best.
Create personalized designs and visuals depending on the target audience and tone of voice that is most appropriate for each platform.

ADAPTED FORMATS
The social media platform will often suggest the best performing forms based on the goal you specify for your campaign. Try out several formats and work with your creative team to come up with adapted versions for various media.

Do you and your creative team go through this list before preparing you campaigns? Share your preparation process with us in the comments!

02/22/2022

A unique selling proposition (USP) is a description of what sets your firm apart from the competition and makes it desirable to your target market. Successful USPs can be used as a slogan for your company and incorporated into all of your marketing efforts.

The New Years Competitive Analysis Mini-Series Workshop will wrap up tomorrow with a virtual Expert Panel & Networking Event. Make sure to tune in! Link below in comment!

Moving Forward Small Business New York Marketing Association

02/14/2022

The correct content marketing methods can help you grow your organization with a lot less effort.

- 𝙎𝙚𝙩 𝙨𝙥𝙚𝙘𝙞𝙛𝙞𝙘 𝙜𝙤𝙖𝙡𝙨
- 𝙍𝙚𝙥𝙪𝙧𝙥𝙤𝙨𝙚 𝙤𝙡𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩
- 𝙎𝙚𝙜𝙢𝙚𝙣𝙩 𝙮𝙤𝙪𝙧 𝙚𝙢𝙖𝙞𝙡 𝙡𝙞𝙨𝙩𝙨
- 𝙐𝙨𝙚 𝙩𝙝𝙚 𝙧𝙞𝙜𝙝𝙩 𝙖𝙪𝙩𝙤𝙢𝙖𝙩𝙞𝙤𝙣 𝙩𝙤𝙤𝙡𝙨
- 𝙁𝙞𝙣𝙙 𝙮𝙤𝙪𝙧 𝙤𝙬𝙣 𝙣𝙖𝙧𝙧𝙖𝙩𝙞𝙫𝙚

Don't forget to check out upcoming events to learn how to determine your unique value proposition and stand out among competitive in 2022. Links in comment.

02/04/2022

Promoting a new service or product is an evolutionary step for your brand.

That's why we discussed the topic of product and service promotion in our last workshop with Moving Forward Small Business

Thank you all again for joining the New Year Workshop Series. Make sure to tune in to the upcoming New York Marketing Association events to learn how to grow your business in 2022 successfully!

How do you promote your products and services? Please share your best practice with us!

01/18/2022

New York Marketing Association is excited to announce the first partnership with Moving Forward Small Business!

To support businesses from local and worldwide, join us at the "competitive analysis virtual workshop series" that will take place from Jan 19, 2022 to Feb 23, 2022. RSVP is open now.

For more information or registration for the workshop series, please visit the event link
https://www.movingforwardsmallbusiness.com/NYMA-USB-2022

01/17/2022

"Faith is taking the first step even when you don't see the whole staircase." Today, we honor the legacy of Dr. Martin Luther King Jr. May his inspiration keeps us in faith in 2022! Have a safe and happy holiday!

12/21/2021

During this special time of the year, we wish all our community members a happy holiday and a magnificent New Year! Cheers to a meaningful present and a well-remembered past.

Have a safe and joyful holiday season :)

10/05/2021

Your social media strategy and hashtags go hand in hand.

Choosing the hashtags can dramatically increase your post impressions, make your content visible within and outside your followers, and generate quality leads.

09/20/2021

Delivering a connected and personalized digital experience for customers is one of the top business priories. It's a day-by-day practice to improve on reducing friction and balancing between business goals and customer's needs with measurable marketing strategies.

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+19292491573

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http://www.newyorkmarketingassociation.org/

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