Ad Council

20/08/2026

Today, our campaign is bringing youth firearm injury prevention conversations into gaming environments. In partnership with Sawhorse Productions and Admazing, the campaign’s new custom gaming creative and in-game playable ad unit meet parents where they are to inspire important gun safety dialogues that can help keep kids safe. To learn more about “Agree to Agree,” visit AgreeToAgree.org.

13/08/2026

Healthcare professionals play an important role in helping families navigate conversations that support children's health, safety and well-being.

In a new article, Dr. Keith Loud of Dartmouth Health Children's highlights questions parents may not think to ask during pediatric visits, including conversations about secure firearm storage and injury prevention.

As families prepare for the back-to-school season, resources like these help equip parents with trusted information and guidance to protect their kids.

Thank you to Parents, Dr. Keith Loud, and Dartmouth Health Children's for helping bring these important conversations to families.
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An age-by-age guide of unexpected questions parents should ask at their child’s next visit.

12/08/2026

Michelle Hillman sat down with Washington Post Advertising's Karl Wells to discuss our Agree to Agree campaign and how journalism can help address common misconceptions about gun violence. Watch the full discussion: https://bit.ly/4cbSPj5

07/08/2026

For former Ad Council Board Chair Tara Walpert Levy, the Ad Council represents something bigger than any one company or leader. She offers a powerful perspective on what can happen when our industry unites to drive meaningful change. Thank you, Tara, for your leadership and continued commitment to helping turn collaboration into impact.

30/07/2026

What does purpose-driven marketing look like when it’s done authentically?

In a recent conversation with The Current, Ad Council board members Todd Kaplan of Kraft Heinz and Diana Haussling of Hello Products discuss the importance of leading with purpose, building authentic connections and using marketing as a force for good.

Their conversation highlights that when brands, media and nonprofit organizations work together, creativity can help drive measurable social impact.

Read the full interview: https://bit.ly/4vUrXew

29/07/2026

Our "Agree to Agree" campaign is rooted in a simple idea: finding common ground can create meaningful change.

Michelle Hillman sat down with Washington Post Advertising's Karl Wells to discuss the campaign, the role of trusted storytelling, and how media organizations can help bring people together around shared values. Watch the full discussion for more insights. https://bit.ly/4cbSPj5

22/07/2026

While summer heat ​rises​, we’re helping parents and caregivers protect their kids from ​​hot car deaths​​​. As a part of this effort, we’re​ collaborating with Richard Scarry and Penguin Random House on our Heatstroke campaign.

With new custom images featuring the beloved characters from Richard Scarry’s Busy World™, we’re reminding parents and caregivers across the country to always “Stop. Look. Lock.” to keep their kids safe from heatstroke. For more information​ on preventing hot car deaths​, visit NHTSA.gov/Heatstroke.

17/07/2026

We're honored to collaborate with organizations that believe in the power of collective voices.

The Goals Platform by Canva invites people around the world to share the goals they'd like to see achieved in their lifetime, helping surface shared priorities and deepen our understanding of the aspirations shaping the future. Together, initiatives like these can spark conversation, foster connection and inspire action.

Thanks to Zach Kitschke and the Canva team for bringing this initiative to life.

15/07/2026

The Ad Council is thrilled to announce that this year's Public Service Award Dinner will honor General Motors Chair and CEO Mary Barra

Mary has helped redefine what it means to lead at the highest level, championing innovation, sustainability, and social impact. We look forward to celebrating her extraordinary contributions on December 3rd.

14/07/2026

Community violence intervention (CVI) professionals are working every day to prevent violence and build safety in neighborhoods nationwide. But few people are familiar with this lifesaving work. That’s why the Ad Council’s campaign is raising awareness of CVI with an original short documentary film, “Where Peace Lives: Building Safe Communities,” from award-winning filmmaker Deborah Riley Draper. We're honored to introduce viewers to CVI through conversations with leaders and practitioners working on the ground to prevent violence and promote peace in communities across the nation. To watch the film and learn more about CVI, visit AgreetoAgree.org/Safety.