In our daily prayer (Ardaas), every Sikh asks for welfare of all humanity (“Sarbat Da Bhala”). Throughout our history, we have fought for equality, freedom and rights of people regardless of their faith, religion or belief. At the same time, Sikhs are committed to selfless service (“Seva”) to ensure proper nutrition, health and prosperity of every community we live in, whether in India or abroad.
But, despite having such strong core values and history of serving all humanity, often times, Sikh community is targeted with hate, mockery, and even labelled terrorists. While, all the positive stories on social media get a lot of likes and shares within the Sikh community, mainstream media is doing little to portray Sikhs in a positive light. This results in stories getting buried in our timelines, and failing to reach mainstream audience that we need to educate.
* Why Sikhs 4 Humanity? How is it different from other Sikh organizations? There is a large mainstream population in suburban and rural areas (even cities) that knows very little or nothing about Sikhs, and confuse us with other faiths and cultures. It is extremely expensive to reach this demographic through other traditional channels like TV, Radio, etc. Our mission is to educate and expose this population with positive messages about Sikhs using the most efficient Digital and Social media channels. The idea of Sikhs 4 Humanity originated among group of Sikhs who are experts in Digital Media, which we feel is under utilized in promoting Sikh causes. A lot of focus is on producing Sikh content, which can be very expensive, and other awesome Sikh organizations and individuals are already producing it in abundance. The need of the hour is more efficient vehicles to deliver this content to the ‘tough to reach’ mainstream populations, and that is where Sikhs 4 Humanity comes in.
* Transparency:
The best thing about Digital and Social Media channels is the ability to track and report ROI. Since, we are totally focused on these channels, we know exactly where every dollar is spent and the impact it is bringing. We track every dollar, and report complete details of the audience reached with digital campaigns - including total number reached, type of audience, geography, and other details.
