HPRA USA

Hispanic Public Relations Association Facebook

HPRA is a non-profit organization with chapters in Los Angeles, Miami, New York, Texas, Orange County, and The Carolinas. HPRA's mission is to advance diversity in the communications field by providing career advancement opportunities for individuals in the public relations, marketing and advertising fields from entry level to senior levels.

10/14/2026

H+M Communications brought Gran Malo to the U.S. market by tapping into the celebrations, traditions and social rituals originally rooted in Mexican-American tequila culture.

From precopeo mixers in Los Angeles to activations in Dallas, Houston and Miami, H+M brought together journalists, cultural tastemakers, and creators to encourage product discovery and authentic engagement. The campaign extended into everyday celebrations, from taco nights and weddings to Día de los Mu***os and Friendsgiving.

This culturally grounded approach helped establish Gran Malo as the #1 spirits brand across Hispanic retail chains in California, creating a strong foundation for national expansion.

By making Gran Malo an active participant in the memories and traditions the community values, H+M demonstrated how cultural understanding and integrated communications can turn audience attention into sustained consumer demand.

Congratulations to H+M Communications and Gran Malo on their four finalist nominations at the 2026 HPRA ¡BRAVO! Awards in New Product Launch, Integrated Marketing Communications Campaigns, Lifestyle and Influencer Engagement!

Visit our website to get your tickets for this year’s awards in Los Angeles on November 19, 2026: https://bravo.hprausa.org/2026-tickets/

10/13/2026

From the dreams of one generation to the opportunities created for the next.

HPRA is proud to announce Jesus “Malverde” Gonzalez, Vice President, Creative, Latin at Broadcast Music, Inc. , as our 2026 ¡BRAVO! Pioneer of the Year!

For Jesus, this recognition is deeply personal. His grandfather came to the United States as a Bracero in pursuit of the American dream. Generations later, Jesus’s journey from recording artist to influential music executive represents the realization of dreams that began long before his own career.

Having experienced firsthand what it means to be an artist searching for an opportunity, Jesus has dedicated his career to helping Latin creators find their place, build their careers and open doors for those who follow.

His story reminds us that legacy isn’t only about what we accomplish. It’s about honoring those who came before us and creating possibilities for those who come next.

Join us as we celebrate Jesus Malverde Gonzalez and the power of Legacy in Motion at the 2026 HPRA ¡BRAVO! Awards on November 19, 2026 at the Los Angeles River Center and Gardens

Tickets and event information: bravo.hprausa.org

10/12/2026

Today, we want to wish a very special Happy Birthday to a remarkable leader, award-winning public relations professional, and sparkly woman, our President, Sonia V Diaz.

As the founder of Zaid Communications, she works across sectors to educate, support, and bring visibility to underserved communities with immense passion, expertise, and unwavering commitment in the face of ongoing challenges.

As President of HPRA, she brings that same dedication to championing diverse talent, advocating for greater representation, and expanding opportunities for Latino, BIPOC, and women professionals throughout the communications industry. So much of what we accomplish as an organization is made possible by her hard work, vision, and belief in the community we serve.

From all of us at HPRA, thank you for steering this ship. You truly inspire us all. 🌷🎂🌸

PS: A donation to the HPRA scholarship program is the best gift you can give to celebrate Sonia!

10/09/2026

To celebrate 90 years of nourishing families, Bluprint Media helped Goya Foods transform its anniversary into a day of giving, donating one million pounds of food through Goya Gives Day on March 31, the 90th day of the year.

With simultaneous activations across the United States, Puerto Rico, and Spain, the digital media campaign mobilized employees and community partners to show up through food distributions, neighborhood revitalization projects, school initiatives, and other acts of service. Through coordinated media outreach, nonprofit partnerships, and real-time social media storytelling, Goya amplified these efforts while bringing its longstanding commitment to community service to the forefront.

By placing generosity at the heart of its anniversary celebration, Goya demonstrated how a corporate milestone can become an opportunity for collective action, strengthening communities through efforts that extended beyond food donations.
Join us November 19 in Los Angeles as we celebrate our 2026 HPRA ¡BRAVO! Awards finalists!

10/07/2026

We’re wishing a very Happy Birthday to filmmaker, director, and executive producer Jessy Terrero, our 2023 HPRA ¡BRAVO! President’s Award recipient. 🎉

For decades, Jessy has helped shape how urban Latino music, artists and stories are seen on screens around the world. From directing iconic music videos for artists including Jennifer Lopez, Daddy Yankee, Bad Bunny, Maluma and Nicky Jam to bringing Latino stories to life through film, television, and documentaries, his work has helped place our culture at the center of global entertainment.

As the founder of Cinema Giants, Jessy has continued creating opportunities for authentic Latino storytelling across music, film and television. He and his brother, Ulysses Terrero, now host Latino Champs, a podcast featuring real, unedited conversations with latin music icons, actors, athletes, and pop culture creators.
This Hispanic Heritage Month, we’re proud to celebrate the creativity and cultural influence of our community members.

Happy birthday, Jessy! 🎂

10/06/2026

We’re proud to announce SNOW THA PRODUCT as the recipient of the 2026 HPRA President’s Award!

An independent artist, entrepreneur and advocate, Snow has built a career on her own terms, using her voice and platform to champion Latino communities and speak openly about immigrant rights, human rights and the issues impacting our community.

A multi-platinum-selling, Latin GRAMMY-nominated artist, Snow has built an international following with her distinctive bilingual sound and rapid-fire lyricism. From her breakout collaboration with Bizarrap to The Hamilton Mixtape and her role on Queen of the South, her career spans music, acting, entrepreneurship and media, all while proudly representing her q***r and Mexican-American identity.

Through her courage, advocacy, and singularity, she embodies the spirit of the President’s Award and its recognition of those who expand what is possible for Latino voices.

Join us as we honor Snow at the 2026 HPRA ¡BRAVO! Awards on November 19 at the Los Angeles River Center and Gardens. 🏆🎊

10/05/2026

To introduce Home Care Powered by AUAF to Chicago’s Hispanic community, its Spanish-language Public Relations team created Lita, a campaign that connected Chicago’s Hispanic community with free and state-funded home care services while introducing its mission in a personal, memorable way.

Named after abuelita, Lita is the name of the plant delivered in personalized PR boxes to Hispanic community leaders, media, influencers and nonprofit partners. Recipients were invited to nurture the plant, bringing the campaign’s message, Cuidar es Amar (Caring is Loving), to life while reflecting the patience, commitment and compassion at the heart of caring for older adults.

The experience helped build relationships ahead of the organization’s Logan Square grand opening and opened the door to authentic community storytelling, including an in-depth Univision Chicago feature highlighting the relationship between a Home Care client and her caregiver.

Through Lita, Home Care Powered by AUAF transformed a location opening into an opportunity to build trust, introduce its services and share its mission of helping older adults live independently and with dignity.

Join us on November 19 in Los Angeles for the 2026 HPRA ¡BRAVO! Awards as we recognize Home Care Powered by AUAF and other campaigns forging genuine community connections 🌱🥳

10/02/2026

Before a dedicated building exists, the Smithsonian’s National Museum of the American Latino is already bringing its mission to audiences nationwide. With “Make History Together”, the museum invited audiences to see Latino history as an essential part of the American story.

The Smithsonian’s National Museum of the American Latino, alongside their agency partner SODA Creative, is a finalist in two categories this year: Digital or Media PR Platform and Non-Profit Campaigns.

The digital storytelling campaign featured personal reflections from Latino cultural leaders including Robin Arzón, Emilio Estefan, Sofía Vergara, Soledad O’Brien, Eva Longoria and Marcello Hernández, connecting experiences of identity, heritage and belonging to the museum’s larger mission.

Through social-first video, collaborative Instagram content, YouTube and a dedicated digital destination, Make History Together moved beyond institutional messaging to invite audiences to recognize their own memories, families and communities as part of a shared cultural history.

More than building awareness, the campaign positioned the museum as an active platform for preserving Latino stories and expanding how our national history is told.

Join us on November 19 in Los Angeles for the 2026 HPRA ¡BRAVO! Awards as we celebrate the campaigns and storytellers making sure our histories are seen, shared and remembered.

10/01/2026

In LA County communities with high rates of childhood tooth decay, Fraser Communications saw an opportunity to reach parents earlier with the information and resources to support their children’s oral health.

Love Your Baby’s Teeth/Cuidad, developed for LA County Public Health, focused on low-income, first-time and Latino parents and caregivers of young children, connecting them with bilingual information and resources to help manage their children’s oral health from an early age.

The campaign met families where they already were, reaching targeted neighborhoods in English and Spanish through out-of-home advertising, radio, video, social media and search. With each campaign flight, the strategy evolved based on what resonated most, refining its media mix, targeting and creative to better connect families with LoveYourBabysTeeth.com

From authentic family imagery and age-specific creative to messaging around affordable dental care, the campaign turned insights into a more relevant and accessible approach to oral health education.

Join us on November 19 in Los Angeles for the 2026 HPRA ¡BRAVO! Awards as we celebrate Love Your Baby’s Teeth and the creativity and strategy behind this year’s finalist campaigns 😄

09/30/2026

Meet HPRA’s 2026 Scholarship Recipients!

● Camila Garcia Chirino — University of Florida
● Isabelle Flores — The University of Texas at Austin
● Luis David Latozefsky — Stetson University
● Melanie Herrera — Florida International University
● Nasaiah Algarin — American University
● Xavier Ramirez — University of Southern California

This year, we’re proud to award six emerging communicators, marking the largest class of scholars in the program’s history and, for the first time, extending that support to a high school senior.

We’re also honored to recognize FIU’s Melanie Herrera as this year’s recipient of the Roshana Gossoff Memorial Scholarship, continuing Roshana’s legacy of passion and dedication to the communications community.

Selected for their academic achievement, leadership, community involvement and commitment to communications, this year’s recipients represent a range of interests spanning public relations, strategic communications, public affairs, entertainment and media, civic engagement and social impact.

Congratulations to our 2026 scholars! We can’t wait to celebrate you at the HPRA ¡BRAVO! Awards on November 19 at the LA River Center and Gardens in Los Angeles.

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https://linktr.ee/hprausa

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