HPRA USA

Hispanic Public Relations Association Facebook

HPRA is a non-profit organization with chapters in Los Angeles, Miami, New York, Texas, Orange County, and The Carolinas. HPRA's mission is to advance diversity in the communications field by providing career advancement opportunities for individuals in the public relations, marketing and advertising fields from entry level to senior levels.

06/02/2026

🔗Link in bio for full set of images.
Los Angeles, you showed up and showed out!

🌴Thank you for bringing your energy to our Influence Summit. It was an incredible evening of creators, culture, and connection. We’re leaving inspired and already looking forward to coming back.

A special thank you to for hosting such an unforgettable event and for thoughtfully managing every detail. We’re grateful for your partnership and proud to call you our partners in good trouble. 💛

05/28/2026

🏆 Entries are now being accepted for the 2026 HPRA National ¡BRAVO! Awards!

Join us in celebrating the campaigns, communicators, agencies, brands, and storytellers shaping the future of multicultural communications through culture-led, community-centered work.

NEW for 2026: Every eligible category submission will automatically be considered for Campaign of the Year at no additional cost.

📅 Early Bird Deadline: June 9, 2026
📅 Standard Deadline: July 10, 2026

HPRA members in good standing are eligible for a submission discount code. To request the member code or for any inquiries, please email [email protected].

05/21/2026

BREAKING NEWS: We’re excited to share two standout additions to the lineup for the HPRA Los Angeles Summit: The New Influence Playbook:

Daniela Karrat — VP, Multicultural Marketing and Creative, Universal Pictures
Daniela Salazar — Entertainment Producer and Host, mitú

They join an incredible group of creators, journalists, strategists, and brand leaders helping shape the future of influence, storytelling, and modern public relations.

Featured speakers include:
Louie Castro — Content Creator and Co-Host, Pretty Not Smart
Yoatzi Castro — Content Creator and Co-Host, Pretty Not Smart
Evegail Andal — Founder and CEO, Matter Media Group
Diana Vazquez — Talent Manager, Select Management Group
Gabriela Ulloa — Journalist, Writer, and Host, Irregardless
Fernando Hurtado — Creator Journalist, In The Hyphen
Iván Emilio — Content Creator and TV Host
Bricia Lopez — Chef, Entrepreneur, and Author
Paulina Lopez-Velazquez — Entrepreneur, Restaurateur, and Storyteller
Jesus Morales — Social Impact Creator and Founder, Echándole Ganas Foundation
Ava Pearl — Content Creator and Founder, Curly Culture and CurlyCon LA
Moderators:
Pamela Zapata — Founder and CEO, Society 18
Ana Valdez — President and CEO, The Latino Donor Collaborative
Katherine Gunn Johnson Gunn — Principal, Influenser, and Co-Founder, Hispanicize
Adriana Geday — Group Director, Retail and Innovation, H&M Communications

📍 Millwick DTLA
📅 Wednesday, May 27
🕒 3:00 PM – 7:00 PM

Sponsored by H&M Communications and in partnership with HispanicPro

Join us for an afternoon of practical insight, fresh perspective, and meaningful connection across today’s creator-led media landscape.

Register here: https://lnkd.in/eev8WbYf

05/15/2026

At HPRA LA Summit: The New Influence Playbook, presented by HPRA in partnership with H+M Communications, The News Creator Shift session features voices redefining how news is created and consumed.

Featuring:
🔹Gabriela Ulloa, Journalist, Writer, and Host of Irregardless
🔹Fernando Hurtado, Creator Journalist, In The Hyphen
🔹Iván Emilio, Content Creator and TV Host

Moderated by:
🔹Katherine Johnson-Gunn, Principal, Influenser and Co-Founder, Hispanicize

From traditional media to creator platforms, this session explores how journalists are evolving their roles.

Four sessions. Multiple perspectives. Practical insights you can actually use.

➡️ Secure your ticket now by clicking the link in bio.

05/05/2026

HPRA mourns the tragic loss of Dominican journalist Yolajne Diaz, a respected fashion and beauty editor whose work helped shape Latino media and entertainment coverage in New York and across the country.

Yolaine built a meaningful career with bylines and editorial work across People en Español, Us Weekly, Ebony, and NewBeauty en Español. Her voice reflected style, culture, and pride in Dominican and Latino representation.

Her passing, along with her mother’s, in the Inwood fire in Manhattan is a profound loss for her loved ones, her colleagues, and the Hispanic journalism community.

We extend our heartfelt condolences to her family, friends, former colleagues, and all who were touched by her work.

May her memory be a blessing.

04/24/2026

The New Influence Playbook presented by and Link in bio for tix.

How Creators, Platforms, Journalists and Brands Are Redefining Modern PR
Influence is no longer a side part of communications. It now sits at the center of how brands, media, and audiences connect. The New Influence Playbook brings together creators, talent managers, communications leaders, journalists, and brand marketers for a live conversation on how campaigns are built today. From creator partnerships and audience growth to platform shifts, brand strategy, and independent media, this program looks at the people and ideas changing public relations in real time.

04/18/2026

Here's to Natalie Asorey and Gigi Garcia Russo, our birthday twins and talented HPRA board members! Thank you for your tireless efforts and for spreading positivity wherever you go. Happy birthday! 🥂🎉🎈

04/03/2026

Great time last night at the networking event in South Florida. Over 200 media buyers, marketers and communications executives came together for some happy hour fun. It was great to see so many people from our industry come together. Thanks to and his wife Denise for organizing and hosting.

04/01/2026

The Hispanic PR Association (HPRA) scholarship applications are officially OPEN! 🎓

If you’re a student (or know one) looking to build a career in communications, PR, or storytelling that uplifts the Latino community, this is your moment.

From financial support to mentorship and national recognition at the HPRA ¡BRAVO! Awards, this opportunity goes far beyond the classroom. This year, students can apply for the HPRA National Scholarship and the Roshana Gossoff Memorial Scholarship.

🗓️ Applications close June 20.

Let’s make sure the next generation of communicators gets the support, access, and visibility they deserve.

➡️ Apply here: https://hprausa.org/scholarships/

Tag a future scholar in the comments below! ⬇️

11/25/2025

Our 2025 ¡BRAVO! Awards gala marked the fourth year of our national scholarship program, which has provided a total of $40,000 in support to date. This year’s scholars hailed from campuses across the country—including the University of North Texas System, The George Washington University, Minnesota State University, Mankato, and Florida International University—further expanding our program’s impact.

Thank you to everyone who donated during the evening’s event to help ensure our scholars can minimize debt and gain access to professionals and mentors in our field.

Check out all the pics from the evening’s celebration in Chicago at link in bio.

Address

New York, NY

Telephone

+19178808702

Website

https://linktr.ee/hprausa

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