04/09/2026
Small Business Resource Guide for FIFA World Cup 2026™
The tournament will run from June 11, 2026, through July 19, 2026
From NYC’s Small Business Services:
New York City’s 183,000 small businesses are our home-field advantage for the upcoming FIFA World Cup 2026™. With millions of global fans and visitors expected throughout the tournament, business owners will have major opportunities to reach new customers, boost visibility, and showcase the vibrancy and creativity of NYC’s business community.
As you consider hosting watch parties, creating custom menu items, and promoting your business, the NYC Department of Small Business Services (SBS) is sharing this guide on the tools and resources that will help you meet the world at your doorstep.
Questions? Call the NYC Small Business Services Hotline at 888-SBS-4NYC (888-727-4692) Monday - Friday, 9 a.m. - 5 p.m.!
Resources for Small Businesses
Become a Vendor
Want to help deliver a world-class tournament experience? Submit your interest in becoming a vendor.
Boost Visibility
• Submit your business to be showcased on SBS’s small business directory, Shop Your City.
• Show that you are open for business! Display the Welcome World Badge in your storefront and/or on your website, flyer, uniforms, menus, or event signage (non-commercial).
• Submit your World Cup-inspired event for a chance to be featured on the NYNJ Host Committee website and promoted through social media, public relations, and marketing channels.
• Be a part of the FIFA World Cup 2026™ story: tag and use the following hashtags:
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Obtain Capital
Need flexible capital to power your business? Head to our online marketplace, NYC Funds Finder, to be matched with loans and grants that meet your needs.
Hire New Yorkers
Looking for incredible talent? Tap into our pool of 100,000+ candidates to identify New Yorkers to power your business during matchdays.
Serve a Global Audience
• Interested in throwing a public viewing event? The FIFA Public Viewing Platform will be opening shortly for small businesses to submit their requests for a FIFA World Cup 2026™ Public Viewing License, but submit your interest now and watch this page for updates.
• Connect with your local Business Improvement District (BID) or merchant organization on partnership opportunities with this tool.
More info: https://nyc-business.nyc.gov/nycbusiness/business-services/initiatives/game-ready-nyc--small-business-resource-guide-for-fifa-world-cup