09/24/2026
In 1933, the town of Saline, Louisiana shipped a watermelon all the way to New York Governor Franklin Roosevelt—who wrote back to thank them for it. The gift was a point of pride for a town that had just pivoted from failing cotton crops to watermelon farming, a switch so successful that boxcars of the fruit were shipped across the country. That same year, the Saline Watermelon Festival drew an estimated ten thousand visitors to celebrate the harvest that had saved the town.
The first Watermelon Festival was a hit, Kerri Westenberg writes. “Two carloads of watermelon were served at 11:45 am; this refreshing snack break was sandwiched between a morning parade and an afternoon of speeches, including one by the president of the Saline Truck Growers Association. Floats depicted the variety of crops grown in Saline, appearing ‘in the order in which they mature,’ per The Bienville Democrat. Three big bands furnished music throughout the day. A ‘wild west rodeo’ capped the festivities.”
Read more in Kerri Westenberg’s story from the fall Festivals issue at 64parishes.org/juicy-story-of-survival
About the image: On July 20, 1933, the queen and her court were photographed with large watermelons from that year’s harvest. Pictured from left to right are Camille Taylor, Doris McCain (1933 Watermelon Festival Queen), and Mary Evelyn Frey. Image from Bienville Parish: Images of America, courtesy of Bruce Evans via Brad Dison.