The Housing Alliance, Inc.

05/08/2026

In this Naples Daily News article, we learn that falling 2026 prices won't fix the housing crisis facing SWFL. Check out it to learn more about these key points covered in the article:

- Southwest Florida housing prices are decreasing but remain unaffordable for many residents.
- The median sold price in the Naples area dropped by $75,000, or 11.5%, in March compared to the previous year.
- A significant income gap exists, with Collier County households needing over $200,000 annually to afford a home.
- Despite falling prices, low consumer confidence and high costs for renters create ongoing financial strain in the region.

Southwest Florida housing prices plunge, but many still can't afford a home. And now with other costs way up including gas, may be trouble for market.

05/06/2026

🏡 Project Gateway Advocacy Update

We’re one step closer to bringing more affordable homeownership opportunities to our workforce! 🎉 Our pilot Build-to-Rent-to-Own community—planned for 4.2 acres off Golden Gate Parkway—was recommended for approval by the Planning Commission in a 5–1 vote.

Next stop: the Board of County Commissioners on June 23, 2026, where final approval will be decided. 🗳️

If approved, this project will create 36 thoughtfully designed townhomes, each with 3 bedrooms, 2.5 bathrooms, and a 1-car garage—expanding access to stable, attainable housing for local working families. 🏘️

Now we need your voice. 📣

To help you get involved, we’re hosting quick, 15-minute Zoom advocacy workshops between June 1–10. 💻 You’ll learn how to effectively support this project and make an impact at the upcoming meeting.

Your voice can help make affordable homeownership a reality. 💙

Learn more and sign up for a workshop:
thehousingalliance.org/pilot-b2r2o-project-gaining-momentum-opportunities-to-get-involved/

05/04/2026

We’re proud to recognize FineMark Bank & Trust, a division of Commerce Bank as the Gold Sponsor of our upcoming HELP, Housing, Education, Lending Programs Housing Expo to be held June 27, 2026.

Their continued partnership plays a vital role in expanding access to affordable housing and empowering individuals and families in our community. We’re truly grateful for their commitment to making safe, attainable housing a reality for all.

Join us at the Expo learn how we can open more doors to opportunity!

Learn more here: thehousingalliance.org/event/housing-expo

04/29/2026

Spotted in action! Our CEO, Michael Puchalla, recently had the opportunity to present our proposed Project Gateway Workforce Housing development to the Collier County Housing Authority (CCHA) Board of Directors. 🏘️ 📣

CCHA plays a vital role in our community by providing subsidized housing and rental assistance to low- and moderate-income individuals and families. We’re grateful for their partnership and their shared commitment to expanding access to affordable housing. 💙

Project Gateway is an innovative Build-to-Rent-to-Own pilot designed to create new pathways to homeownership for working families—and momentum is growing.

👉 Learn more about Project Gateway and find out how you can get involved:
thehousingalliance.org/pilot-b2r2o-project-gaining-momentum-opportunities-to-get-involved/

04/24/2026

Our CEO Michael Puchalla has been invited to serve on a panel discussion for the Greater Naples Chamber on May 6th. Join us for their Wake Up Naples - Housing Forward: New Pathways to Affordability in Collier County breakfast.

This moderated discussion will explore innovative models for affordable housing, the vital role nonprofit partnerships play in development efforts, and actionable ways the community can contribute to long-term solutions. Attendees will gain insights into local initiatives that go beyond traditional approaches — helping to expand access to safe, affordable housing for those who need it most.

Learn more or register here: business.napleschamber.org/events/Details/wake-up-naples-housing-forward-new-pathways-to-affordability-in-collier-county-1614551

04/21/2026

A special thanks to the Bears Paw Rotary Club for giving us the opportunity to introduce our mission, housing solutions and opportunities to get involved to your members.

Telling our story is the best way to engage the community and create awareness. If you would like us to give a talk to your organization or group, contact us here: www.thehousingalliance.org/contact

04/16/2026

More affordable housing is on the way! It was an honor to attend the Wave at Rose groundbreaking ceremony. When complete, this 230-unit affordable housing community will serve working families in Immokalee, bringing much-needed housing to the area. The project will include one-, two- and three-bedroom units and amenities including a pool, playground, clubhouse, covered outdoor seating areas with community grills, and walking paths. 100% of the units will be affordable for families making up to 60% of the area median income, or approximately $68,160 for a family of four, in Collier County.

For more information or to see if you qualify, contact our Housing Navigators here: www.thehousingalliance.org/i-need-housing

04/14/2026

At our 2nd Annual Housing Matters luncheon, Cara Frank, an essential worker with Collier County, shared an update on her journey to stable housing after receiving help through our Housing Navigator Program and an interest free loan from our Workforce Housing Stabilization Fund. Hear her powerful story in this video!

04/10/2026

Your voice matters! A big thank you to everyone who came to the Collier County Planning Commission meeting last week in support of our affiliate the Collier County Land Trust’s (CCCLT) pilot Build-to-Rent-to-Own (B2R2O) workforce housing project. Thanks to your ongoing advocacy and the hard work of our team and partners, the proposed project and its location on 4.2 acres off of Golden Gate Parkway was recommended for approval by a vote of 5-1!

The project will now go before the Board of County Commissioners on June 23, 2026 for final approval. If approved, the project will deliver 36 townhomes, all with 3 bedrooms and 2 1/2 bathrooms, including a 1-car garage for our workforce. 🏘️

Learn more about how you can support this important project here:
www.thehousingalliance.org/pilot-b2r2o-project-gaining-momentum-opportunities-to-get-involved/

04/08/2026

This is a great read. Thank you Naples Daily News for continuing to shine a light on true housing affordability needs in our community. Want to have a say on our proposed workforce housing project? Join us at the Board of County Commissioners meeting May 26 at 9:00am and let your voice be heard in favor of these 36 attainable housing units.

Affordable housing is a national problem made even more difficult in places like Naples, Sanibel, Marco Island and Fort Myers.

04/06/2026

It was an honor to be included in Collier Community Foundation's roundtable discussion on affordable housing with Senator Rick Scott. We were one of the community leaders engaged in a thoughtful conversation on the challenges facing our community and the solutions needed to move forward, including the newly introduced American Dream Accounts Act, aimed at helping more Americans save for a first home. We appreciated the opportunity to share our perspective and solutions that will expand access, strengthen stability, and create attainable housing opportunities for residents.

Watch this Gulf Coast News story to learn more: www.gulfcoastnewsnow.com/article/rick-scott-housing-crisis-congressional-break-naples/70898155