Direct Marketing Association of Northern California

Direct Marketing Association of Northern California We educate, inform and provide networking opportunities for marketing professionals.

Content marketing needs more than clicks and publishing volume. Learn how to think about content KPIs and impact in an e...
10/09/2026

Content marketing needs more than clicks and publishing volume. Learn how to think about content KPIs and impact in an environment where AI search is changing how audiences discover information.
1-Module Course: Oct 20 9:00–11:00 AM PDT Build a stronger connection between content activity, measurable performance, and business impact.

https://dmanc.org/workshop/proving-predicting-content-marketing-kpis-impact-ai-search-age-fa2026/?utm_source=facebook&utm_medium=organic_social&utm_campaign=content_marketing_kpis_ai_search&utm_content=static_post

Creating more content won't fix a strategy you haven't evaluated. Learn how to audit your social media presence, identif...
10/08/2026

Creating more content won't fix a strategy you haven't evaluated. Learn how to audit your social media presence, identify what's working, uncover gaps, and find opportunities for improvement.

2-Module Series: Oct 20 & Oct 27 9:00–11:00 AM PDT Stop guessing what your social media needs. Start auditing it strategically.

https://dmanc.org/workshop/social-media-audit-playbook-2-module-class-live-online/?utm_source=facebook&utm_medium=organic_social&utm_campaign=social_media_audit_playbook&utm_content=static_post

Using ChatGPT for quick answers is easy. Using it strategically for marketing is a different skill. Learn how marketers ...
10/07/2026

Using ChatGPT for quick answers is easy. Using it strategically for marketing is a different skill. Learn how marketers can use ChatGPT more effectively across everyday digital marketing workflows. 2-Module Series: Oct 19 & Oct 26 9:00–11:00 AM PDT Turn AI from a tool you occasionally use into a more strategic part of your marketing workflow.

https://dmanc.org/workshop/chat-gpt-for-digital-marketers-bootcamp/?utm_source=facebook&utm_medium=organic_social&utm_campaign=chatgpt_digital_marketers_bootcamp&utm_content=static_post

Good copy doesn't simply describe an offer. It earns attention, creates desire, and moves people to act. Build stronger ...
10/02/2026

Good copy doesn't simply describe an offer. It earns attention, creates desire, and moves people to act. Build stronger digital and advertising copywriting skills designed for today's crowded marketing environment.

3-Module Series: Oct 6, Oct 20 & Oct 27 10:30 AM–12:30 PM PDT Learn how to make your marketing message harder to ignore.

https://dmanc.org/workshop/google-analytics-4-for-digital-and-ai-driven-mktg-2/?utm_source=meta&utm_medium=organic_social&utm_campaign=google_analytics_4_masterclass&utm_content=static_post&utm_term=oct6_oct20_oct27

More data doesn't automatically mean better decisions. Learn how to work with Google Analytics 4 in today's digital and ...
10/01/2026

More data doesn't automatically mean better decisions. Learn how to work with Google Analytics 4 in today's digital and AI-driven marketing environment and turn data into actionable marketing insights.

2-Module Series: Oct 6 & Oct 15 9:00–11:00 AM PDT Strengthen the analytics skills behind smarter marketing decisions.

https://dmanc.org/workshop/google-analytics-4-for-digital-and-ai-driven-mktg-2/?utm_source=meta&utm_medium=organic_social&utm_campaign=google_analytics_4_masterclass&utm_content=static_post&utm_term=oct6_oct15

Meta Ads aren't standing still and neither should your advertising strategy. Explore how AI is changing paid social and ...
09/30/2026

Meta Ads aren't standing still and neither should your advertising strategy. Explore how AI is changing paid social and how marketers can build stronger, more adaptive Meta advertising strategies.

2-Module Series: Oct 1 & Oct 8 9:00–11:00 AM PDT Get ahead of the shift from traditional campaign management to AI-powered advertising.

https://dmanc.org/workshop/ai-powered-meta-advertising-masterclass/?utm_source=meta&utm_medium=organic_social&utm_campaign=ai_meta_advertising_masterclass&utm_content=static_post&utm_term=oct1_oct8

A great video isn't just about recording. It starts with the right idea, the right script, and the right production proc...
09/30/2026

A great video isn't just about recording. It starts with the right idea, the right script, and the right production process.

Learn how AI can support the video creation journey from concept and scriptwriting to production.

3-Module Series: Sept 30, Oct 1 & Oct 15 Module 1: 12:00–2:00 PM PDT Turn ideas into stronger video content with a smarter workflow.

https://dmanc.org/workshop/video-scriptwriting-production-using-ai-masterclass/?utm_source=organic_social&utm_medium=social&utm_campaign=ai_masterclass&utm_content=static_post&utm_term=sept30_oct1_oct15

09/26/2026

Digital marketing starts with the fundamentals.

Before you dive into trends, tools, ads, or AI, it’s important to understand how the digital marketing ecosystem actually works from strategy and content to SEO, social media, analytics, and more.

Build the right foundation. Strengthen your skills. Market with confidence.

Ready to take your digital marketing knowledge to the next level? Explore learning opportunities with DMAnc.

Visit our website: https://dmanc.org

Google Ads is becoming more AI-driven and marketers need to evolve with it. Learn how to approach Search and Performance...
09/24/2026

Google Ads is becoming more AI-driven and marketers need to evolve with it. Learn how to approach Search and Performance Max with an AI-powered strategy designed for today's advertising landscape.

2-Module Series: Sept 28 & Sept 30 9:00–11:00 AM PDT

Build skills you can put into practice, not just concepts you can talk about.

Visit our website: https://dmanc.org/workshop/ai-powered-google-ads-bootcamp-for-marketers/

Everyone is creating video. The challenge is creating video worth watching. Build practical video production and storyte...
09/23/2026

Everyone is creating video. The challenge is creating video worth watching. Build practical video production and storytelling skills that can help you create stronger social content and bring more value to your role as a marketer or content professional. 🎥

📅 September 23 & 30, October 7th & 21st 2026
⏰ 9:00–11:00 AM PDT

Turn your ideas into stronger social video.
Visit our website: https://dmanc.org/workshop/video-production-for-social-media-masterclass-a-4-module-series/

Address

15227 Perry Lane
Morgan Hill, CA
95037

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+19254574226

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