06/24/2025
Dearest Friends and Partners,
Weâre writing to share an important and beautiful update in the life of the Morning Center. After nine years of faithful, visionary leadership, Matt Larson will be stepping down from his role as President and CEO at the end of this month.
Mattâs leadership has been marked by humility, conviction, and a deep love for Jesus and the moms and babies we serve. From pioneering new clinics to weathering storms with steadfast faith, he has poured out his heart to see this mission flourishânot just as an organization, but as a movement that seeks to transform lives through the power of the Gospel.
He has led with integrity, compassion, and a tireless commitment to building a ministry that reflects the heart of Christ. We are deeply grateful for the legacy he leavesâa foundation built on prayer, courage, and the unwavering belief that every life is precious.
After much prayer, and with great peace, joy, and full confidence, the board has appointed Pia Jo Reynolds as our next President and CEO.
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đA NOTE FROM MATT:
Serving at the Morning Center has been one of the most challenging and rewarding experiences of my life. We often like to think we know what the Lord is calling us into only to quickly discover that we really have no idea. In such cases, our expectations of what we are "called to do" lead us to feel that we are barely moving the needle. However, God's barometer of success transcends what humans perceive as successful.
One of the most extraordinary things I've experienced during my time at the Morning Center is some of the broader societal changes that have taken place over the past nine years. When I first said âyesâ to taking this job, I remember going on stage at the church we were attending and proclaiming to the congregation that we would be shutting Planned Parenthood down.
Now Iâm not naĂŻve enough to think that the Morning Center is what has caused the shutdown of so many Planned Parenthood clinics. However, I see how Godâs providence is at work and how He has used ministries like ours and the hearts of His followers in this nation to help bring about the defunding of one of the most destructive entities in our lifetime. Clinic after clinic is closingâsomething my heart felt nine years ago.
Even so, we must not grow tired of our sacred work of caring for momsâproviding a vision for the future, champing families, and of course, loving each child as the image bearer of God, the Imago Dei.
When the Lord showed me that it was time for me to step away, he also showed me the person who was supposed to step in. From the moment I met Pia Jo Reynolds and her husband Jason (who has since become a dear brother and friend) over lunch at Perkins in Memphis, I knew that Pia Jo was not only going to be the Executive Director of the Memphis Clinic, but someone that would one day lead this entire organization. Do yourself a favor: take a moment to hear her testimony sometime. Itâs absolutely beautiful to see the redemptive work of God in her life, the lives of her kids, and in her marriage.
Truth be told, if the Board of Directors had a list of all the things we would love to see in a person who leads this ministry, I donât think I would ever believe we would actually have found that personâbut through Godâs grace and provision, we have found that person in Pia Jo.
Thank you for the privilege of serving this mission the last decade. Iâm excited and expectant for all the Lord will continue to do in and through it in the years ahead.
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đA NOTE FROM PIA JO:
Iâm incredibly humbled and honored to step into this. From the moment I first joined the Morning Center, I knew this was sacred groundâa place where God would make himself known. Something holy was happening through this unique work and the Lord, in His loving kindness, was inviting me in. And as we move forward together, I believe even more strongly that we are part of something God-breathed.
I say yes to this role with a heart full of gratitude and hope in Jesus. What a gift it is to partner with God, and with each of you, in serving these moms and babies, carrying the gospel to the lost and broken, and linking arms with such INCREDIBLE people as we move forward in seeing lives changed and hearts transformed by the love of Jesus.
Iâm excited for the days aheadânot because itâs an essy road ahead, but because we are being led by the One who opens doors no man can shut. He is building something beautiful, and Iâm honored to continue building alongside you.
I also want to express my deep gratitude to Mattânot only for his nine years of faithful leadership but for the way he has personally poured into me during my own four years at the Morning Center. His love for Jesus, belief in this mission, and servant-hearted investment have helped shape whatâs next, and I step forward with a deep sense of inheritance and honor.
As we move into this next season together, we ask for your continued prayers, support, and engagement.
The need is great.
The opportunity is greater.
And the presence of Jesus is here, inviting us to go further still.
_____
We are deeply grateful for Mattâs remarkable years of leadership and full of hope for what lies ahead under Pia Joâs leadership. This transition marks an exciting new season for the Morning Center, and we look forward to sharing more with you in the days to come.
If youâd like to connect with Pia Jo directly or hear more of her heart for this mission, or just send an encouraging word, feel free to contact her at [email protected].
While taking on this national leadership role, Pia Jo will remain deeply connected to Memphis, Tennessee, continuing to lead the clinic there.
Weâre excited about all thatâs ahead and are trusting God to provide everything needed to move forward with strength and visionâ knowing this mission has always been carried forward through the faithful prayers, generosity, and partnership of friends like you.
For Life,
Morning Center Board of Directors