07/30/2026
Six months ago, The Love All Project existed as an idea.
This week, that idea became an investment.
During the Memphis Open, we were honored to present an investment to the Tennis & Tutoring program at Eldon Roark Tennis Center in partnership with Tennis Memphis.
For us, this wasn't about writing a check.
It was about making a promise.
A promise that more young people in Memphis will have the opportunity to discover tennis.
A promise that access should never determine potential.
A promise that community is built when we invest in people before we expect results from them.
When we launched The Love All Project, we said we wanted to use tennis as a catalyst for community.
This investment is what that mission looks like in action.
It represents new opportunities for young people to discover the game, build confidence, find community, and believe they belong on the court.
The impact of this investment won't be measured only by dollars, but by every life it touches and every future it helps shape.
This is only our first investment.
It won't be our last.
Tennis. Culture. Community.