Canvas

05/10/2022

"Event professionals can now track their progress in reducing global greenhouse gas emissions using industry-dedicated tools..." These tools will better measure the energy, production, and waste that is being used for events.

Take a look at more efforts below and let us know your thoughts!

Event professionals can now track their progress in getting to net zero using industry-dedicated tools.

04/29/2022

Late 2018, LEO Events and Memphis Travel sat down to discuss the growing number of industry conferences and trade shows that have buyer obligations (hosted mandatory appointments, speed dating, marketplaces, etc.,) and how the landscape had shifted to being un-purposeful with little ROI. It was at that time, we decided to form our own community - the way in which we would want to participate.

Read more about the history of CANVAS https://www.meetcanvas.com/about-1

04/27/2022

Online advertising was just 3% of total spend, in 2021, it crossed 50% of total ad spend. This transformation comes down to three factors; reach, measurability, and personalization.

Read more about the shift in the link above.

By becoming an early adopter of event marketing 3.0, forward-looking field marketers and event marketers can provide actionable insights post-event that sales and customer success teams can use to actively close deals.

04/15/2022

The latest Meetings Industry PULSE Survey from Northstar Meetings Group and Cvent finds that planners are concerned about the high volume of meetings expected to produce over the next six months.

Download the latest copy of the survey to keep your finger on the pulse of the industry.

The latest Meetings Industry PULSE Survey, co-produced and sponsored by Cvent, finds that the only surge planners are concerned about is the high volume of meetings they expect to produce over the next six months, and how they will produce them.

04/13/2022

Our next CANVAS Elevate session is this Thursday, April 14. We’ll hear from Justin Maddox, Director of Digital Strategy at LEO Events, on how event makers can utilize the metaverse for their next event. We’ll also hear wins and wishes from Bryan Smith, Director of Event Solutions at Walmart, on the company’s annual Year Beginning Meeting.

Have a rising star on your team who would benefit from CANVAS Elevate? Nominate them for the 2022-2023 cohort at www.meetcanvas.com/canvas-elevate

04/07/2022

It’s been a long two years, but we're ready to come back
stronger than ever. This , we’re reminding
colleagues across sectors & industries that a return to a
thriving travel industry & American economy is dependent
on the return of business travel.

04/06/2022

CANVAS gives the floor for event planners to share and compare.
Join us this Thursday, April 7th at 10:00 A.M.

Sign up here: www.meetcanvas.com/join

03/29/2022

Join us next Thursday, April 7th at 10:00 A.M. CT. We'll be celebrating as we hear wins & wishes from recent events from Walmart & Sherwin-Williams

If you haven't already, sign up for a CANVAS Membership:
http://www.meetcanvas.com/join

03/25/2022

As we wrap up International Women's Month, we are reminded that topics like equality and fair treatment should never disappear from your meeting content. This article puts the numbers into perspective.

"More changes are needed...the numbers of male and female delegates are equal, [but] women attendees participate less and tend to ask fewer and shorter questions."

The percentage of women speakers at scientific conferences hosted by the journal Nature soared when the publishing and research company’s event organizers codified their efforts — and held themselves accountable.

03/24/2022

Could custom apps be making a return to the events industry? This article includes some charts that you may want to take a look at!

"Now, with the steady return of in-person and hybrid event experiences, current forecasts suggest a rebound of the mobile event app."

Pre 2020, mobile event apps were a tried-and-true event technology. However, the technology's demand has waned due to the pivot to virtual events. Considering this, what is the future outlook for the mobile event app?