Lovingston Merchants Association

10/14/2026

Exciting news! Village Antiques has just opened their new annex today in downtown Lovingston! Stop by and pay them a visit! Village Antiques and Cafe

10/09/2026

The Lovingston Merchants Association is thrilled to welcome the Lovingston branch of Truist as our newest member! Stop in and say hello!

09/25/2026

Lovingston’s Virginia Distillery Co. is featured in the most recent edition of Southern Living!! We’ve always known it’s the best wh***ey around! 🥃 https://www.southernliving.com/virginia-wh***ey-12111578

***ey

08/18/2026

08/11/2026

Congratulations to Lovingston’s own Outback Brewhouse!!!

08/06/2026

08/06/2026

Stop by Natural Necessities at 562 Front St. in Lovingston! Wednesday thru Saturday from 10 till 5.

07/22/2026

07/22/2026

Twin Springs Farm is bringing all the fresh produce tomorrow! You can find...

*Tomatoes
*Cherry Tomatoes
*Cucumbers
*Cabbage
*Garlic
*Kale
*Peppers
*Squash

05/08/2026

Incredible News!

LOVINGSTON RECEIVES DESIGNATION AS A 2026 MAIN STREET AMERICA AFFILIATE PROGRAM

This national designation recognizes Lovingston’s strong commitment to community-based revitalization and positive local impact

Lovingston, Virginia (7 May 2026) – Lovingston has been designated as a 2026 Affiliate Main Street America program for meeting high performance standards. Each year, Main Street America and its partners announce the roster of designated programs in recognition of their commitment to creating meaningful improvements in their downtowns through preservation-based economic development and community revitalization using the Main Street Approach™.

“We are proud to recognize Lovingston as a 2026 Affiliate Main Street America program for your unwavering commitment to grassroots transformation and the extraordinary abilities of staff and volunteers to respond to the needs of their community,” said Erin Barnes, President and CEO at Main Street America. Nelson County demonstrates a dedication to investing in the people and places that make your downtown district special and contribute to the collective power of the Main Street movement to build vibrant spaces and durable economies.”

Lovingston is one of 453 nationally recognized Affiliate Main Street America organizations and is a part of a network of over 1,600 communities leading positive commercial district transformation efforts throughout the United States.

Main Street America recognizes two tiers of national designation — Accredited and Affiliate. These designations are a powerful tool, signaling to community members, civic leaders, decision-makers, funders, and others that the Main Street program holds an established position within a nationwide movement with a 45-year proven track record of generating impressive economic returns, fostering welcoming and inviting communities, and creating lasting impact.

Lovingston’s performance was evaluated through assessments conducted by the Nelson County Office of Economic Development ad Tourism which works in partnership with Main Street America to identify local programs that meet rigorous national community evaluation standards.

These standards provide the Main Street America network with a strong framework for reviewing progress, recognizing strengths, understanding trends, and identifying strategies to move Main Street programs forward.

To qualify for Affiliate status—Main Street America’s second designation tier—communities must demonstrate a strong commitment to the Main Street model and dedication to achieving outcomes in six areas: broad-based community commitment to revitalization; inclusive leadership and organizational capacity; diversified funding and sustainable program operations; strategy-driven programming; preservation-based economic development; and demonstrated impact and results.

In 2025, Main Street America programs generated $9.4 billion in local reinvestment, welcomed 6,936 net new businesses, facilitated the creation of 36,549 net new jobs, rehabilitated 10,623 historic buildings, and leveraged 1.8 million volunteer hours. On average, for every dollar a Main Street program spent on operations, $23.13 was reinvested in its downtown district.