The Richard Rule Project

02/17/2026

Thank you to our Loveland sweethearts for celebrating the moment with us!
-richard-rule-project.square.site

02/14/2026

02/10/2026

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Join us at the Sweetheart Festival in the Land of Love on Valentines Day!
Proceeds from the Sweetheart Stroll will benefit the Richard Rule Project💖💖

01/18/2026

Celebrating this historic moment that will forever connect our family to the National Western Stock Show and Championship Rodeo when Richard Rule had the highest marked ride in the bull riding during the final performance of National Western Stock Show in 1985. Richard shares his story about his 93 point ride on the unrideable Championship Rodeo bull called A-14 Sunni's Velvet in this video.

01/04/2026

IN MEMORY:
Two-time PRCA Stock Contractor of the Year and largest rodeo producer in the country, Mike Cervi, is fondly remembered as 2026 kicks off the National Western Stock Show!
Did you know he owned the bucking bull called A-14 Sunni's Velvet?
Forty one years ago, Richard Rule rode A-14 to win the final round at the National Western Stock Show. This unridden Hereford bull was named after rodeo secretary Deb Backstrom and had a mean reputation of bucking off the best bull riders in the country, many of the likes of world champions Gay and Custer.
Richard's 93 point ride on A-14 sunni's Velvet held the record for the highest marked ride at NWSS for many years until the current record holder Semas beat it. Many aficionados who were there claim it was one of the best rides they had ever seen!
Today we pay tribute to Mike Cervi and Championship Rodeo for playing a valuable role in our meaningful project as we celebrate A-14 Sunni's Velvet and a memorable year at the National Western Stock Show! 12" bronze replicas of this spectacular ride can be purchased -richard-rule-project.square.site

12/02/2025

11/27/2025

"Giving thanks is the highest form of thought, and that gratitude is happiness doubled by wonder." - GK Chesterton

Thankful for over 100 special friends and followers who have generously given $61,164.00 so far this year towards meeting our goal for this meaningful community project!

Numbers 11-15 of the limited "Outside Boys" bronze collection by John Rule Bronze and Saddlery are available for a tax-deductible donation of $3800.00
https://square.link/u/ZVkpnNPZ

-richard-rule-project.square.site

10/26/2025

Congratulations to Holly Spreitzer on winning the second bronze! It is an honor to have your support. Everyone who entered has played a huge part in making our monument to Richard a reality. We are so grateful for all of you!

10/25/2025

“To the victor the go the spoils!”

Tonight the Mountain States Circuit champions will be rewarded with championship saddles much like the one John Rule Saddlery made for Richard Rule when he won the bull riding championship in 1991.

Congratulations to our friends ONeill for winning the drawing and his very own “ Outside Boys” and to Landon Kindred for winning the VIP tickets last night, and thank you all for donating who didn’t win.

But guess what rodeo fans?
It’s your lucky day!

There are two more rodeo performances today and another chance to win a bronze!

Enter to win our drawing here:
https://square.link/u/bPP6ep8t
And
Buy your tickets to go to the rodeos today here :
https://www.axs.com/series/29206/mountain-states-prca-rodeos-finals-at-the-ranch-equestrian-center-tickets

10/22/2025

“Finally, brothers, whatever is true, whatever is noble, whatever is right, whatever is pure, whatever is lovely, whatever is admirable—if anything is excellent or praiseworthy—think about such things.” Philippians 4:8

Mountain States Circuit Finals is only two days away! Come visit our booth to enter the “Outside Boys” and VIP tickets Raffle or contribute by purchasing our charming Richard Rule Project Note Cards for only $2.50 each!

Can’t wait to see you there.