campaign was born of the pro-immigrant marches of 2006. To translate the mass momentum into action, the goal was simple - to inform, educate and motivate the millions of eligible legal permanent residents to apply for U.S. Over 400 organizations nationwide contributed to ya es hora's success in surpassing its lofty goal of motivating over 1,000,000 legal permanent residents to apply for U.S. Appro
ximately 1.4 million applied by the end of Fiscal Year 2007. The work of Ya Es Hora ¡CIUDADANIA! continued through 2008, with several workshops organized throughout the year, in addition to ongoing support for one-on-one application assistance. The campaign continues on into 2009, seeking to encourage the millions of Legal Permanent Residents still eligible to get informed and apply for naturalization in advance of the 2012 Presidential Elections.
• The Ya Es Hora ¡VE Y VOTA! campaign was the second phase of our comprehensive civic participation strategy, designed to ensure that the barriers of low engagement, access to information about the process did not impede Latino participation in the election.
• Critical to full Latino civic integration is full enumeration of the Latino population, from local planning to federal funding to redistricting. To ensure a complete and accurate count of all Latinos, the third stage of the Ya Es Hora campaign focuses on the 2010 Decennial Census, educating and informing the Latino community of its importance, and the need to participate. Launched in 2009, the campaign supplemented and complemented U.S. Census Bureau outreach efforts.
