05/19/2026
This week, the Lake Ozark Rotary Noon Club welcomed Nathan Bechtold, Editor and Partner at Lake Expo, for a thoughtful look at local journalism, trust, and community.
Nathan is a familiar name to anyone who follows news at the Lake of the Ozarks. He joined Lake Expo in 2012, not long after founder Brent Simpson launched the site in 2008. Simpson, who came to the lake after college and worked at the local paper, recognized early that print was fading and built Lake Expo as a digital-first news source from the start.
Nathan framed the challenge facing modern journalism with a vivid analogy. Imagine being a boat builder running a thriving business, only to have a machine appear that can build boats for anyone, for free, at any time. That is essentially what the internet did to the publishing industry. But Nathan took the analogy a step further. Just because that machine can give everyone all the free boats they want does not mean everyone should have a boat. There are a lot of people telling a lot of stories today, and not all of them should be. That distinction is what Lake Expo has built its reputation on.
The numbers back it up. Google Analytics shows that visitors who find Lake Expo through social media spend an average of 15 seconds on the site. Loyal, direct readers stay two to three minutes. That difference reflects something no algorithm can manufacture. Nathan pointed out that Mark Zuckerberg and Facebook are not in the business of building trust, and that is exactly the space Lake Expo has worked to occupy, right down to their tagline: "The Lake's Trusted News Source."
He also spoke about the podcast he launched last year, Take on the Lake, which gives community members a platform to share their own perspectives and stories. It is another extension of that trusted storyteller role he described throughout his talk.
Nathan closed by drawing a connection between the work Lake Expo does and the work Rotary does. Trust, he said, is the backbone of a strong community. It is how businesses survive and how organizations like Rotary build lasting relationships.
Lake Ozark Rotary - Noon Club meets every Tuesday at noon at the Wobbly Boot in Osage Beach.