America Outdoors Association

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America Outdoors Association

America Outdoors is a member-led organization of outfitter and guide companies.

Our members provide quality outdoor recreation services to 2,000,000 Americans each year. America Outdoors is a nonprofit national association representing companies and organizations providing outdoor adventure experiences. We believe the outdoors should be accessible to all, and we are committed to fostering a culture of inclusion within our industry. Since 1989, America Outdoors has worked to e

nsure outfitters in the outdoor recreation industry have a voice. Today, we are the one-stop resource for outfitters, leading the industry in public policy. In addition to advocacy in Washington DC, our mission is to help members connect, grow and learn from one another. America Outdoors works to support and enhance outfitters, providing resources that help outfitting businesses thrive. From training to increase the quality of staff, to managing risk, navigating regulations and business promotion, AO members see real benefits to their bottom lines. Members have access to regular updates, case studies and training tips targeted to share expertise and inspire results.

06/09/2026

Reminder: Join us tomorrow for AO's Member Town Hall introducing our new endorsed partnership with CBIZ Adventure Sports.

AO members may qualify for up to 10% off premiums on core coverage lines, along with access to coverage designed specifically for adventure and outfitting businesses, risk management resources, and expert support from a team that understands our industry.

This benefit exists because of the strong safety culture, operational standards, and risk management practices AO members demonstrate every day.

📅 Wednesday, June 10 | 4:00 PM ET / 2:00 PM MT

Register here: https://us06web.zoom.us/webinar/register/WN_XAzqMDZUSMmGPZcj69qAYw

Bring your questions and join the conversation. We hope to see you there!

06/08/2026

America turns 250 this year.

As part of the Together for 250 campaign from Business for America, America Outdoors is proud to share a Birthday Letter to America from Executive Director Aaron Lieberman.

The letter reflects on stewardship, common ground, public lands, and the enduring connection Americans share through outdoor experiences. At a time when it can feel like we have more differences than similarities, the outdoors reminds us that we have more in common than we often realize.

Happy Birthday, America: https://americaoutdoors.sharepoint.com/:b:/g/IQBWx2cwgr6WSZ4ZfHCYwjRQAYWVTTBwYoLZ1W0atSDTszU?e=lQeqs8

05/28/2026

America Outdoors is proud be a collaborating partner to support the new Memorandum of Understanding between the U.S. Forest Service and Boone and Crockett Club focused on sustaining outdoor recreation opportunities on National Forest System lands—especially for hunting, angling, wildlife conservation, habitat stewardship, and conservation education.

This MOU is the result of significant collaboration between the USFS and a coalition of conservation and recreation organizations, and we’re proud of the work Aaron Lieberman and AO contributed to help ensure outfitters and outdoor recreation businesses were part of the conversation from the beginning.

We appreciate the partnership, leadership, and shared commitment of everyone involved as we continue working together to support access, stewardship, and the future of public lands recreation.

Read the USDA press release: https://www.fs.usda.gov/about-agency/newsroom/releases/forest-service-and-boone-crockett-club-sign-memorandum-advancing?fbclid=IwZnRzaASFKjZleHRuA2FlbQIxMQBzcnRjBmFwcF9pZAo2NjI4NTY4Mzc5AAEePbQQKmAyWemvQ5vDnX_YZYK-Vv6hrehTiu6XLIXvD7sVJQw8iKlzZDkS38o_aem_okyG_dR6IWL_XmqZ0W69lQ

05/22/2026

Happy Memorial Day from America Outdoors.

As we head into a busy summer season, we’re wishing everyone a safe, successful, and meaningful holiday weekend. We’re grateful for those who have served our country and for the outdoor communities that continue to bring people together across America’s public lands and waterways.

Here’s to a strong season ahead—stay safe out there.

05/21/2026

Big news for the outfitting industry.

America Outdoors is excited to officially announce a new endorsed partnership with CBIZ—a new member benefit designed specifically for outfitting and adventure businesses.

With insurance costs continuing to rise across the industry, this partnership is focused on delivering real operational value through specialized coverage, industry expertise, and potential premium savings for qualifying operations.

Watch the full video to learn more about the partnership and what it means for AO members.

Learn more: https://adventuresportsinsurance.cbiz.com/

05/20/2026

We’re looking for someone organized, adaptable, and excited to help power the work behind the outfitting industry’s national trade association—from major events and member engagement to day-to-day operations.

This is a fast-moving, meaningful role with a team connected to the outfitting industry and the future of outdoor recreation. We expect strong interest and will begin reviewing applications soon.

📍View the job description and learn how to apply here: https://americaoutdoors.sharepoint.com/:b:/g/IQC3fMkQJDOBQpDWIwBNCRhtAaXQp5tlLsnT8E76W2SbFpQ?e=XxnsOd

05/14/2026

Executive Director, Aaron Lieberman, is in Washington, DC this week advocating for America's outfitting businesses and the future of outdoor recreation.

From EXPLORE Act implementation to public land access and workforce challenges, America Outdoors is making sure outfitters have a voice where decisions are made.

Watch Aaron's quick update from DC.

05/04/2026

Join America Outdoors and ADP for a focused webinar exploring how outfitting and outdoor recreation businesses may be able to benefit from the R&D Tax Credit—and how to determine if it’s relevant for your operation.

📅 Wednesday, May 6
⏰ 4:00 PM ET / 2:00 PM MT

In this session, we’ll cover:
• What the R&D Tax Credit is and how it could apply to your operation
• The types of activities that may qualify
• How eligible businesses can potentially offset payroll taxes or receive refunds

We’ll also introduce our new partnership with ADP—giving AO members access to exclusive benefits, potential discounts, and dedicated support built for our industry.

👉 Register here: https://us06web.zoom.us/webinar/register/WN_HR2LMctxTN-ypyeO2t0VEQ

04/30/2026

🎙️ Introducing The Outfitter Brief—A New Podcast from AO & IOGA

We're excited to introduce The Outfitter Brief, a new podcast focused on the real issues impacting outfitters, guides, and the outdoor recreation industry.

In our debut episode, Aaron Lieberman (America Outdoors) and Erik Weiseth (IOGA - Idaho Outfitters and Guides Association) sit down with U.S. Forest Service Chief Tom Schultz for a candid conversation on:

▪️Forest Service reorganization and priorities
▪️Forest health and wildfire management
▪️Key policy issues impacting outfitted recreation

The Outfitter Brief is about cutting through the noise to focus on what matters most to outfitters.

Watch the full episode: https://youtu.be/89u2mWaWh5I?si=xNw0WDmYedw06yG1

Address

Knoxville, TN

Telephone

+18655583595

Website

http://www.americaoutdoors.org/

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