Think Beyond the Pump

10/14/2026

Our latest commentary in Stanford Social Innovation Review: https://ssir.org/articles/entry/health-climate-warnings-fossil-fuels

The article calls for greater transparency if transportation fuel markets where gasoline and diesel fuels contain hidden consumer costs. Upcoming research shows health-climate warning labels at gas pumps, "Warming Labels" effectively create negative attitudes towards fossil fuels because concerns about fossil fuel is a mainstream concern across the political spectrum:

"According to Hye-ryeon Lee, professor and chair of the School of Communication and Information at the University of Hawai‘i at Mānoa, warming labels could “bridge the gap between intention and behavior through repeated ‘external cues’ and serve as an important reinforcement to ensure that the individual’s readiness to act is sustained until the climate supportive action becomes a settled habit.”

10/06/2026

On October 13, our new article on health-climate labels on gas pumps will appear in the Fall issue of the Stanford Social Innovation Review:

Permanent reductions — as in forever — in transportation emissions: “[w]ill not be easy to realize. It is not just a technical dilemma. Although many Americans express concern about climate change, fossil fuel use remains deeply embedded in everyday life, and the urgency to reduce emissions often ranks low among competing priorities. Decarbonizing transportation will therefore require more than new technologies. It will require lasting shifts in attitudes, behaviors, and expectations.”

08/15/2026

August 28 I will propose to the Hawaii Climate Change & Health Working Group the City & County of Honolulu adopt the SMART protocol. At the international conference in Santa Marta, Columbia this spring the Synthesis Report recommended a "to***co treatment" of consumer markets for fossil fuel. I will present new evidence that climate-health warning labels at gas pumps produce social expectations to consider cleaner alternative to fossil fuel.

04/28/2026

At the Hawaii Expo on Sustainability. Second from right Chris Lee is the sponsor of the bill for health-climate warning labels on gas pumps in Hawaii (2025 legislative session). On the left, Ben Sullivan and I talked about forming a HI Public Health Coalition in Support for warming labels on gas pumps.

04/10/2026

Please join us for a Zoom presentation April 20 @ 7 am Hawaii Time (link below) of new research demonstrating how health-climate warning labels at gas pumps successfully reinforce sustainable transportation norms. The session will be led by Fazli Salim, a researcher at Boston College, whose latest lead-author study currently in review in the Journal of Environmental Psychology (and a forthcoming report in the Stanford Social Innovation Review) provides the first comprehensive look at how 'warming labels' successfully disrupt the psychological barriers to sustainable transit.

Think Beyond the Pump Zoom Meeting 4/20
https://hawaii.zoom.us/j/81822770492
Meeting ID: 818 2277 0492
Passcode: 655307

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