05/22/2026
What about younger veterans?
Unless we want to become a Legacy organization that slowly fades into the sunset, the VFW must figure out how to connect with and bring on board the Post 9/11 and current conflict veterans. At National, Department and Post levels, I have heard leadership say that we just have to learn to do more with less, to adapt to a leaner membership. We perpetuate the decline when we lower our membership target every year -- claim 100% or more even though we have fewer members than the previous year.
I've been told it's not realistic to expect growth. Why not? According to DOD estimates, 2 to 3 MILLION individuals served in Afghanistan and Iraq. That is not 1 million with two and three deployments. That is 2 to 3 million distinct individual soldiers, sailors, airmen and Marines. Is the VFW not worthy of the support of today's veterans? Or have we just not done enough to get their attention?
A quick on-line search shows that there are organizations that are reaching the younger generation. These organizations are typically mission-driven, community focused and physically active.....not exactly how much of the public views an average VFW Post. Many VFW Posts are considered inward focused, member-centric with camaraderie characterized by sharing a drink and swapping shared experiences with fellow veterans. Nothing wrong with that, but it cannot by the main focus if we want to attract the younger generation.
Some will say that community service and individual connection with local veterans is the job of the Post, not the National organization. However, leadership must ask ourselves what we can do to facilitate those relationships. Leadership must demonstrate an interest in local events and opportunities for service. While they may not be able to participate at their home post, they need to connect with local post activities wherever they go. Show them that we value and believe in Action. Be intentional. Seek out Posts that are involved in service activities. Promote them. Support them. Give them visibility.
Some Posts and Departments already do a terrific job of this, but we also need to reach out and partner with those organizations that are succeeding with younger veterans. Irreverent Warriors, Team Red White & Blue, Team Rubicon, The Mission Continues, and others.
The VFW does not have to fade away. We can do more than just SURVIVE. If we commit to connecting with younger veterans and adapting to what makes them tick. We can still THRIVE!