06/19/2024
It's not about "niching down," it's about...
FUNNELING all of your interests back to your ONE thing. ☝🏼
If you've done the work, then you know that everything is connected.
You get to be creative in how you tie your multiple interests back into your primary medicine. ♻️
I struggled with this for the longest time when I first started my brand as a Spiritual Life Coach, then I decided to start Social Media Marketing.
I faced an identity crisis for like 2 years, I kid you not 😂
However as my frontal lobe developed (thank god), I realized that it isn't as important as we make it seem to be.
You're allowed to express all versions of yourself.
The most important aspect of this is to make sure that your primary service speaks louder on your page.
Think about these questions when you're looking at your profile...
▪️ If I look at the top 9 posts, is it clear what I do?
▪️ Are my story highlights aligned with what my brand offers?
▪️ Is my bio optimized in how people can start working with me?
As long as you have these 3 questions clearly ironed out, then feel free to talk about all of the fun other sides of you on your stories.
Your stories are a great way to express your multi-faceted self.
AND it gives people other ways to swipe up, DM you, and connect with you on a deeper level.
Your soul is so beautiful, let us see it 🤩