01/09/2026
Bill Taylor AIFD was widely known for his unwavering commitment to his fellow florists and to the floral industry as a whole. The relationships he built throughout his career were deeply meaningful, especially to those fortunate enough to call him a friend. His early contributions to AIFD continue to shape the Institute today. Alongside Past Presidents Ralph Null AIFD and Teresa Riddle AIFD, Taylor helped write the bylaws that govern AIFD, & later worked with Ralph Null to develop the AIFD Code of Ethics—words still spoken during the induction ceremony as new members join the Institute.
Taylor served as AIFD Symposium Chair in 1987 & co-chaired again in 1990 with his close friend & Past President Allen Beck AIFD. He served as AIFD President from 1988–1989, received the Award of Distinguished Service, and was named a FELLOW of the Institute in 1991. For decades, he also served as a Trustee of the AIFD Foundation, contributing during the period when the Foundation achieved its landmark “March to a Million” goal.
Taylor began his career at a garden center in Sonoma, California, where he discovered his love for flowers, plants, & shrubs. He later opened Taylors of Sonoma, a destination shop known for imaginative displays using antiques and found objects.
After selling the store, he moved into product development, where his keen understanding of trends, color, & materials became legendary. He worked with several companies, including traveling to China for product development, & was a sought-after designer for trade & exposition shows.
A passionate student of design, Taylor drew inspiration from an extensive library of books & magazines, meticulously cataloging ideas by theme. He generously shared this system & his knowledge through countless programs on the AIFD Main Stage & across the country. As a member of the American Floral Services design team & a contributor to PFD magazine, his influence was far-reaching. His humor, kindness, & enduring sense of style continue to inspire the floral industry.
