09/09/2026
A great product does not automatically mean there is a market for it.
On this stop of the Unencrypted Chatter Roadshow, host Joe Patti sits down with NJ SECON speaker Debra Price ahead of her conference talk for a conversation about Go-to-Market strategy and what it takes to turn an idea into something customers actually want.
They discuss product-market fit, market analysis, pricing, identifying the right audience, and some of the assumptions that can cause startups to fall short.
They also explore how AI tools are changing GTM strategies. AI can accelerate research and analysis, but understanding your customers, your competition, and the problem you are trying to solve still matters.
What happens when CISSP meets GTM?
Listen to CISSP Meets GTM with Debra Price, available now on Unencrypted Chatter. Links in bio.