Powersports Representative Association

10/02/2026

Splash incoming from Squire Locks at The SEMA Show 🙌

SQUIRE LOOKING TO LOCK UP BUSINESS AT SEMA
Founded in England in 1780, Squire has spent more than two centuries developing security products designed to protect motorcycles, bicycles, equipment and property… now the brand has set its sights on the colonies, um, United States. Squire Bike Locks USA, the U.S. powersports division of Henry Squire & Sons Ltd., will officially launch its expanded U.S. powersports program at the 2026 The SEMA Show, November 3–6 at the Las Vegas Convention Center.
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https://dealernews.com/Home/post/squire-looking-to-lock-up-business-at-sema/

08/12/2026

The vision of the PRA in 67 seconds ⏲️

This explains the importance of professional representation for vendors at the dealer level. PRA reps act as an extension of the dealership staff and you can often find us, setting up displays, shining inventory, training staff, and providing sales data for educated dealer purchases.

The PRA is the conduit for rep, product, and dealership and we're excited to provide resources to all. Rising tides raises all ships " and it's time the industry works together to sustain growth and prosperity.
Click the link in our bio to learn more 🎼

Dealernews Motorcycle Industry Council
Motorcycle Industry Jobs #1099

08/11/2026

REPPING THE REPS
Attention to the 1009 Road Warrior's out there… If you are a courteous business professional that advocates for the Dealers’ needs and would like to be on the list to be called when emerging brands look to enter the North American market, please fill out the form. “We are proud to announce that we are working with various exciting and profitable brands for the reps AND dealers,” explains Powersports Representative Association co-founder Sid Humphreys.
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https://dealernews.com/Home/post/repping-the-reps/

08/06/2026

Good day Industry friends! ☀️

Attention to the 1009 Road Warrior's out there 📢 .. If you are a courteous business professional that advocates for the Dealers needs and would like to be on the list to be called when emerging brands look to enter the North American market, please fill out the following form.

We are proud to announce that we are working with various exciting and profitable brands for the reps AND dealers. Part of our mission is to work with attractive brands that have the same values as the PRA and our National Powersports Dealer Association dealer network.

Get on this list if you would like the call! ☎️

Please share if you feel inclined. Thank you!

Dealernews National Powersports Dealer Association Jason Upchurch Chase Bailey Pacific Powersports Phoenix Handlebars Dirtbag Brands Robin Hartfiel PowersportsU Powersports Business Sid Humphreys

Please complete this form to register your details and territory information for the Powersports Rep Association database.

04/16/2026

📣

We’re happy to announce another partnership this week! It’s been a good time working with Annette I Maxemow from Maximum Inflation on their goals for growing in the Powersports industry! Already established in the marine segment, they look to make a different muddy splash here in Powersports 💦

We will be supplying reps to visit dealers with kits in the coming weeks! I have a feeling this MAXIMUS kit will be on plenty of UTV riders lists!

👇Click the link below to browse👇
https://lnkd.in/eZuFj7uB

and let us know what you would like to see in store! National Powersports Dealer Association Dealernews Chase Bailey

04/13/2026

Well, cats out of the bag…. 🐈‍⬛

The PRA will be strategically working with QuikTrak Global to establish their footprint in the North American market.

We will be focusing on getting their GPS tracking devices, dashcams and more, in reps and dealerships hands ASAP!

Anti theft and GPS has come a long way and we’re excited to showcase the capabilities of QuikTrak Global.

It doesn’t stop there! How about a UTV or off-road weather resistant dashcam for those rides you never want to forget?🎥

The useage is widespread from accountability to a young rider on an ATV or a dashcam on a bike or UTV to rest your case if needed.👨‍⚖️

Theft is a major topic in our industry, so let’s put a stop to it by offering these products in every dealer across the country!

National Powersports Dealer Association Dealernews