09/01/2026
A woman who has been writing affirmations for years and still does not believe a word she is writing. I see this all the time.
A woman who has been writing affirmations for years and still does not believe a word she is writing. She journals them. She tapes them to her bathroom mirror. She listens to the recordings. And nothing shifts.
Here is what is missing.
Affirmations do not work because you wrote them. They work because you said them, out loud, to your own face, with your own eyes meeting yourself.
That is mirror work. And it is the practice that built Louise Hay's entire body of work.
Try this. Stand in front of the mirror. Look into your own eyes, not at your face, not at the wrinkle, not at the hair. Into your eyes. And say it.
I love and approve of myself. I love you. I really, really love you.
You may cry. You may laugh. You may get angry. You may not be able to do it for more than three seconds the first time. All of that is the work.
The discomfort is the doorway.
This is one of the very first practices we walk through together in the 28 Day Coaching Program at Ellevate Her. If you have done the affirmation work but the work is not finished, this is the next chapter. Apply at ellevateher.org. Need-based scholarships available.