Norcham Michigan

11/14/2025

The Norwegian Chamber of Commerce in Michigan had the honor of welcoming the Norwegian Ambassador to the United States, Anniken Huitfeldt, on her visit to Detroit. 🇳🇴🇺🇸

NorCham Michigan hosted a reception at the Detroit Athletic Club with representatives from Norwegian businesses and the Norwegian-American heritage community, including members of Sons Of Norway.

We were proud to spotlight two Norwegian member companies that have recently established a presence in the Detroit metro area. Both bringing cutting-edge Norwegian solutions aligned with Michigan’s strengths in mobility and clean energy:

🤖 wheel.me - the Norwegian robotics company transforming indoor mobility and automation.

🔋 Vianode - a leading producer of sustainable battery materials, now preparing its first North American facility.

The Ambassador also met with Detroit Regional Partnership and visited Norsk Hydro’s state-of-the-art aluminum recycling facility in Cassopolis (south of Kalamazoo), opened in 2023.

Thank you to everyone involved in making this a memorable day!

11/14/2025

NorCham Michigan is excited to partner with the Detroit Regional Partnership - the nonprofit economic development organization serving Southeast Michigan’s 11-county Detroit Region. With DRP’s local expertise, market intel, site selection support, incentives guidance, and high-impact connections, companies can land and scale faster in Michigan.

11/14/2025

https://www.norchammichigan.org/business-politics/hydro-and-university-of-michigan-launch-research-partnership

Global aluminum producer Hydro and the University of Michigan announced a five-year, $2.5 million research partnership to advance aluminum recycling and next-generation extrusion alloys.

11/14/2025

⚡🔋 An energizing morning at NorCham Michigan × Vianode Battery Breakfast.

Hosted at Fifth Third Bank’s beautiful riverfront space downtown Detroit, just steps from The Battery Show 2025 at Huntington Place, the event brought together leaders and industry peers across the battery value chain. In front of a full room, Vianode CEO Burkhard Straube outlined the company’s vision and path ahead.

Thank you to everyone who made it happen!

⚡🔋 An energizing morning at NorCham Michigan × Vianode Battery Breakfast. Hosted at Fifth Third Bank’s beautiful riverfront space downtown Detroit, just steps from The Battery Show 2025 at Huntington Place, the event brought together leaders and industry peers across the battery value chain....

11/14/2025

NorCham leaders from across the United States gathered in Chicago in September for the annual NorCham USA Presidents Council - an energizing two-day program of strategy sessions, member updates, and collaboration across chapters. The meetings were expertly hosted by NorCham Chicago President Matt Nygaard in close partnership with Susan Meyer, Honorary Consul of Norway to Illinois and Wisconsin.

During the council, participants met with Jo Sletbak, Norway’s Consul General in New York, Hege Vibeke Barnes, Managing Director at Innovation Norway Americas; and former U.S. Ambassador to Norway under President Clinton, Tom Loftus, who recently released his book Mission to Oslo. The conversations centered on strengthening transatlantic business ties, elevating visibility for Norwegian companies in key U.S. regions, and coordinating programming that benefits members nationwide.

While in Chicago, council attendees also joined the Kongsberg Discovery × NorCham Chicago reception held alongside OCEANS 2025, connecting with Norwegian companies exhibiting at the trade show. The event highlighted growing opportunities for Norwegian technology and maritime expertise across the Great Lakes and beyond.

Norway in New York | Innovasjon Norge

11/14/2025

11/14/2025

We are excited to announce our newest member, Norsk Hydro 🇳🇴🇺🇸

Hydro is a leading aluminum and energy company and the largest Norwegian employer in the United States. In hashtag , Hydro is growing fast. The Cassopolis recycling plant, opened in 2023, upcycles post-consumer scrap into 120,000 metric tonnes of aluminum extrusion ingot per year, introduces Hydro CIRCAL and advanced recycling technology to North America, and supplies low-carbon aluminum for automotive, transportation, consumer, and building applications.

In Troy, Innovation & Technology Americas anchors Hydro’s North American R&D. In October 2025, Hydro and the University of Michigan launched a five-year, $2.5 million partnership to advance aluminum recycling and next-generation alloys.

Photo credit: Frank Rogozienski/Hydro and Marius Motrøen/Hydro

05/16/2025

🦾 Downtown is buzzing with energy this week for the annual Automate— one of the world’s largest events. Cutting-edge is taking center stage, with Norwegian representation from companies like wheel.me and Sonair. 🤖🇳🇴

05/13/2025

We are delighted to welcome Colliers as a new member of NorCham Michigan!

With their deep expertise and strong international presence, brings valuable insight into the intersection of real estate, innovation, and cross-border business. We look forward to collaborating and building connections that support Norwegian-American growth in the .

We had the pleasure of gathering with Randall Book, EVP at Colliers, at the stunningly restored skyscraper, the - a true landmark originally commissioned by the Book brothers and brought back to life with modern elegance.

With over 35 years in commercial real estate, Randy is a market leader in Greater Detroit and beyond, known for guiding high-profile transactions and development projects around the world. As a proud steward of the Book-Cadillac family legacy, Randy continues to champion Detroit’s growth by attracting global business and investment to .

A warm welcome to the community!

05/13/2025

Welcome to our new member – !

We’re excited to welcome to - The Norwegian Chamber of Commerce in Michigan - and the NorCham USA nationwide network of Norwegian businesses in the. U.S.

is a advanced battery materials company producing synthetic graphite – a critical component in lithium-ion batteries. With a strong commitment to , Vianode’s proprietary production process cuts CO₂ emissions by more than 90% compared to conventional alternatives. 🌱⚡

Vianode is currently producing anode graphite solutions at Via ONE, the first full-scale production plant at Herøya, , and at its industrial pilot plant in Kristiansand, Norway, with plans to start production at their first North American facility in 2027.

Exciting times lie ahead for Vianode, which recently announced a supply agreement with General Motors for battery-grade anode graphite. With their North American sales team based in Birmingham, , they’re well-positioned in our region’s thriving and ecosystem. 🚗🔋

We’re proud to support Vianode as they continue to build partnerships, exchange knowledge, and help drive the green transition in the and beyond.

Learn more at www.vianode.com

Norway in New York Norwegian Embassy in Washington

05/13/2025

Announcing our newest member, TOMRA!

TOMRA’s mission is to transform how we all obtain, use, and reuse the planet’s resources to enable a world without waste. 🌍♻️

was founded in 1972 in Norway, based on the design, manufacturing, and sale of reverse vending machines (RVMs) for automating the collection of used beverage containers. Today, TOMRA provides solutions that enable a with advanced collection and sorting systems, and food processing by employing sensor-based sorting and grading technology. With 105,000+ installations in over 100 markets, TOMRA generated approximately 1.35 billion EUR in revenue in 2024, operating globally across all continents.

🔹 How TOMRA is making a difference in

TOMRA contributes to Michigan’s innovative approach to recycling and environmental protection. The game-changing Michigan Bottle Bill has since its introduction in the 1970s, helped keep 95% of eligible containers out of the state’s waste stream—an incredible achievement for reducing emissions and pollution.

Michigan’s beverage container deposit system is built on a strong collaboration between beverage retailers and distributors, leading recycling businesses like TOMRA (the world’s leading maker of RVMs or reverse vending machines), Schupan (the largest independent processor of used aluminum beverage containers in the U.S.), and their logistics partnership UBCR LLC.

💡 The result?
The average Michigander recycles 553 bottles annually—more than five times the U.S. average! That’s what happens when you combine incentive with convenience.

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03/10/2025