Cancer Playbook

09/03/2026

If you know Jim, you probably know Kira. 🐾

And if you’re a dog person, you know the deal.

We never get enough time with them.

We’ve spent years at Cancer Playbook thinking about how real people can use their own experiences and data to better understand their health. And somewhere along the way, a pretty obvious question came up:

Why aren’t we doing more of that for our dogs?

Cancer is one of the leading causes of death in dogs, especially as they get older. And while we can’t control everything that happens to them, we can pay closer attention to their health along the way.

Because really, it’s about something a lot simpler:

Helping our dogs have as many good, healthy years with us as possible.

With BLU Dog Longevity, you can create a profile for your dog, keep track of their health and the little changes you notice over time, and contribute to a growing community of dog people doing the same. Because nobody knows your dog quite like you do.

And when enough of us start paying attention and sharing what we learn, maybe we can learn something pretty valuable together.

We started the BLU Dog Zone community on Facebook — and we’d love to see some familiar Cancer Playbook faces over there.

Come join us, introduce your dog, and tell us their name!

https://www.facebook.com/groups/healingpets

08/19/2026

When you notice just how much your pup's demeanor changes after this, you'll never go back.

The Healing Project

08/12/2026

People have to see it with their own eyes... 🐶

08/10/2026

This is how he dealt with his illness after the Gulf War.

The founder of Cannabis Oil Success Stories, Jon Marsh speaks to us on how his cannabis journey begins.

ericcancerplaybook.org

08/04/2026

Dave Doppler is a legend!
Have you ever tried making your own medicine?

08/03/2026

08/02/2026

🏆 Good luck to ERIC Board Member Laura Gerencser Smith and Ann Arbor Hybrid as they compete in the 2026 U.S. Open Ultimate Championships!

Catch the championship game today at 1:30 PM CT on ESPNU.

We’re proud to have Laura representing ERIC both on and off the field. Wishing her and the entire team the best of luck! 💙

07/30/2026

Fighting MRSA with CBG? 🌱

ericcancerplaybook.org

07/23/2026

What an amazing event, so proud of this!! Thank you Silver Canyon RV Ranch Matt Bell Disc Golf & Villain Disc Golf for making this happen 🥏

STAY ACTIVE!!

07/22/2026

Cancer is something no one wants to think about—especially when it comes to our dogs. But pretending it can't happen doesn't protect them. Knowing the facts can.

We say this a lot because it's true: early recognition changes outcomes.

When it comes to our dogs, cancer is more common than most people realize.

🐾 1 in 4 dogs will develop cancer during their lifetime.
🐾 By age 10, that becomes 1 in 2.
🐾 Larger breeds can face an increased risk of bone cancer as early as age 6.
🐾 Lymphoma is one of the most common canine cancers.

These aren't meant to scare you. They're meant to help you act.

Know what's normal for your dog. Pay attention when something changes. Ask your veterinarian about cancer screening between ages 6 and 8—or sooner if your dog is in a higher-risk breed.

Your dog depends on you to notice what they can't tell you.

The goal isn't to worry more. It's to recognize more. Recognizing cancer earlier can open the door to more options, more time, and more moments that matter.

What changes have you learned never to ignore? Share them below—you might help another family recognize something sooner.