07/23/2026
Coprice Jones is the President and Founder of Serenity Care Services, Inc., a trusted provider of compassionate, high-quality in-home care based in Chicago, Illinois. Under her leadership, Serenity Care Services has become known for delivering exceptional support to individuals living with Alzheimer’s disease, dementia, and those receiving hospice and end-of-life care.
Coprice is also the CEO, Founder, and Inventor of Maturitease®, an innovative incontinence apparel and wellness brand dedicated to restoring dignity, comfort, and confidence for individuals experiencing bladder and bowel incontinence. As President of Maturitease Enterprise LLC, she continues to expand the brand through innovative products, including her patent-pending reusable incontinence underwear and the Maturitease Skincare Incontinence Collection.
Born and raised in Chicago, Illinois, Coprice is a devoted mother to Amber Jones and Issiah Rushing and a proud grandmother to Jahyel Freeman. Her commitment to caring for others extends beyond her professional life and is rooted in her deep love for family and community.
Coprice’s educational journey reflects her passion for lifelong learning and service. She earned a degree in Culinary Arts and Food Sanitation from Kent Skill Center in Kentwood, Michigan, completed a cosmetology apprenticeship in Grand Rapids, and attended Grand Rapids Community College before earning her Certified Nursing Assistant (CNA) certification through Heartland Health Care Center Nursing School in Michigan.
Her commitment to public health led her to the Illinois Public Health and Safety School, where she earned certifications in Lead Abatement and Asbestos Supervision. She is also an active member of the Women’s Business Development Center (WBDC), supporting entrepreneurship and business growth.
Dedicated to compassionate end-of-life care, Coprice is a Certified End-of-Life Doula through the International End of Life Doula Association (INELDA), one of the nation’s leading organizations for end-of-life education and certification. She is actively expanding the Serenity brand through the development of a Serenity Death Doula Home in Chicago, creating a peaceful environment where individuals and families can receive holistic, dignified end-of-life support.
In addition to her work in healthcare and entrepreneurship, Coprice is an accomplished author. She is the author of The Unwanted S*x: Whom the Son Sets Free Is Free Indeed and The Unwanted S*x: The Triumph, books that reflect her personal journey, resilience, faith, and commitment to empowering others through healing and transformation.
A visionary leader, inventor, healthcare professional, and advocate, Coprice Jones is driven by a mission to improve lives through compassionate care and innovative solutions. Her work continues to inspire others as she builds businesses and initiatives that promote dignity, healing, and hope. Guided by faith, purpose, and perseverance, she believes that with vision, determination, and service, there are no limits to what can be achieved.
