02/26/2026
Preparedness begins long before a crisis reaches the headlines.
- Measles is resurging.
- Emerging infections continue to test public health systems.
- Opioid use is impacting our most vulnerable.
- Misinformation is spreading with speed and scale that challenge institutional response.
- Mental health and wellness have emerged as defining public health priorities of this era.
Young people are already at the center of these realities. We exist to equip them with the skills, judgment, and applied learning required to lead with credibility and competence.
For more than two decades, our work has focused on developing a structured youth leadership pathway grounded in prevention science and applied practice — moving young people from awareness to communication, from communication to inquiry, and from inquiry to workforce readiness.
Our initiatives address HIV prevention, mental health and su***de prevention, alcohol misuse, cardiovascular health, and health literacy — each grounded in applied learning and measurable competency development.
This ecosystem includes:
NextGen Ambassadors for Health™
— developing youth as credible communicators and translators of complex information
PHIRE Academy™
— advancing youth into applied research, facilitation, and prevention leadership
CTRL+Health™
— integrating mental health and early intervention competencies
PULLup™
— strengthening professional development and upstream leadership preparation
Together, these initiatives form a comprehensive youth prevention and leadership framework designed to strengthen community readiness through sustained development. Collectively, this work has engaged more than one million people and has been sustained through partnerships with universities, public health departments, philanthropic foundations, national organizations, and community institutions.
Today, we formally introduce the new home for this ecosystem: We Activate Youth! (WAY!). As a registered 501(c)(3) nonprofit organization, WAY! serves as the dedicated home for this ecosystem and expands opportunities for tax-deductible investment, long-term partnership, and sustainable growth. As public health systems confront emerging infections, behavioral health challenges, and rising community mistrust, integrated youth preparation becomes a critical investment in future leadership.
If YOU believe in equipping young people with the skills, judgment, and leadership capacity required for the future of public health, we invite you to invest in this work. This is the WAY (pun intended)!
The future is NOW.
Learn more: https://shorturl.at/jUQwJ