10/06/2026
There are moments in this industry that remind you why you do what you do. This was one of them.
More than 120 travel advisors and supplier partners came together in Mexico, not to sell travel, not to network, and not to talk business, but simply to serve a community that needed us.
Still reflecting on what an incredible day this was.
So much more than travel.
During our annual XTEND gathering in Cancún, more than 100 incredible travel advisors and supplier partners stepped away from meetings, networking and business to come together for something that truly matters: giving back.
Together, we put CX CARES into action at the Aldeas community center in Mexico. We rolled up our sleeves, picked up paintbrushes, cleaned, painted, renovated and refreshed the space while also bringing clothing, school supplies and other much needed donations to support the children, families and community it serves.
There were smiles everywhere, people working side by side, and so many moments that reminded us why this organization exists.
Hearing the directors tell us that our presence was an answer to their prayers was incredibly moving.
Travel connects us to beautiful places and incredible people, but days like this remind me that one of the greatest gifts of travel is the opportunity to give back to the communities that welcome us.
I am so incredibly grateful to every advisor, supplier partner and customer who contributed their time, resources, donations and heart to make this project possible.
A very special thank you to Lomas Hospitality and Victor Martinez for their incredible partnership, coordination and support in helping bring this project to life. We could not have done it without you.
Over 120 people.
One community.
One purpose.
A whole lot of heart.
This is CX CARES.
This is Collective Kindness.
This is what happens when our travel industry comes together to make a difference.
And this is a day we will never forget.